tag:blogger.com,1999:blog-17500930.post116013174963906191..comments2024-03-20T22:57:03.923+00:00Comments on Dean Bubley's Disruptive Wireless: Mobile search.... my context is better than yoursDean Bubleyhttp://www.blogger.com/profile/05719150957239368264noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-17500930.post-1160752883662675242006-10-13T16:21:00.000+01:002006-10-13T16:21:00.000+01:00The problem is that "context" is such an overloade...The problem is that "context" is such an overloaded term. Much of what you say is, as usual, spot on. However you both overestimate the the efficacy of current internet search and play down the difficulty of dealing with it through a restricted interface. I suspect most users would be hacked off with the presumptions in your example. That doesn't mean though, that there aren't good uses for context awareness in search.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-1160752832901773802006-10-13T16:20:00.000+01:002006-10-13T16:20:00.000+01:00The problem is that "context" is such an overloade...The problem is that "context" is such an overloaded term. Much of what you say is, as usual, spot on. However you both overestimate the the efficacy of current internet search and play down the difficulty of dealing with it through a restricted interface. I suspect most users would be hacked off with the presumptions in your example. That doesn't mean though, that there aren't good uses for context awareness in search.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-1160472523379603072006-10-10T10:28:00.000+01:002006-10-10T10:28:00.000+01:00For several years your phone has been able to tell...For several years your phone has been able to tell you where the nearest pizza is, without too much hassle. Yet not many people use this feature.<BR/><BR/>Now we have Google local, which tells you about the same pizza places, yet you have to manually enter your location. Do many people use this?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-1160467296892489782006-10-10T09:01:00.000+01:002006-10-10T09:01:00.000+01:00Only useful enhancement of "mobile search" that I ...Only useful enhancement of "mobile search" that I can come up with is something to reduce typing.<BR/>E.g. typing just "pizza" and clicking on "local search London" instead of need to type "London". Assuming that phone or search know my location, of course.<BR/>The new mobile search application on Nokia N series phones, for example, switches automatically the default telephone directory service depending on the country I am in. So I don't have to type or select anything if I want to search for UK phone numbers while in London. It could work similarly for Internet search (but doesn't currently).<BR/>Also this Nokia search application offers my previous searches in a pop-up while I am typing the search query. That goes in right direction.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-1160465564343566222006-10-10T08:32:00.000+01:002006-10-10T08:32:00.000+01:00The point is that the mobile search engine cannot ...The point is that the mobile search engine cannot dictate anything and must give you the choice. While you probably (>50%) want a local context, it should only be 1 click to switch to a normal context. It should also be easy to switch from 'chain' to 'independant', though this potentially requires a commitment to customer satisfaction rather than advertiser click-through...likely? <BR/>Personally, I think it might be better to have a different approach to mobile search (at least for these gratification issues). If I add 'hungry', and 'likes pizza' & 'not chain' to my profile, then I should be able to sit back and have local businesses tout for my custom. Doc Searl's intention economy.Paul Jardinehttps://www.blogger.com/profile/14174519230653332835noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-1160407053273823972006-10-09T16:17:00.000+01:002006-10-09T16:17:00.000+01:00MikeYou've just given me a perfect gift illustrati...Mike<BR/><BR/>You've just given me a perfect gift illustrating my point.<BR/><BR/>Going to Google now & typing in "London Pizza" gives me, at the top of the page, Google Local (ie context-based) responses. This gives me a map (OK, nice) but with the first 10 responses from Pizza chains - 5*Pizza Express, 3*Pizza Hut and 2*Deep Pan Pizza. And a "sponsored link" to Dominos. All arrange at a radial distance from Charing Cross station (the conventional landmark denoting the precise centre of "London" in terms of signposts).<BR/><BR/>Conversely, the first proper link is to www.london-eating.co.uk/cuisines/pizza.asp which is organised by London district, and includes both nasty chain restaurants and independent restaurants which I presume haven't had to pay a listing tax.<BR/><BR/>Typing in "Shoe shops Rome" gives pretty decent & trustworthy results as well.<BR/><BR/>Shawn - Wampad? Too many clicks. Can't see the point. Sorry.Dean Bubleyhttps://www.blogger.com/profile/05719150957239368264noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-1160405939368170732006-10-09T15:58:00.000+01:002006-10-09T15:58:00.000+01:00London, 2am. 'If I search on 'London Pizza' I want...London, 2am. 'If I search on 'London Pizza' I want pizza, in central London, now.<BR/><BR/>Not the wikipedia pizza entry, and not Pizza Hut in London, Alabama.<BR/><BR/>Rome, on holiday. 'Sandals Rome' means I want some new shoes 'cos it's hot. and I don't want to walk far either to buy them.<BR/><BR/>Not a dissertation on ancient footware.<BR/><BR/>etc etc.<BR/><BR/>If I want a fat browsing experience, I find a laptop. If I search whilst out, chances are I want something close, now.<BR/><BR/>Google already does contextualise your search - the reason it's become a near-indispensable tool is because of that. Mobile search is evolving, but it needs to be smarter at guessing what folks want, at what time, where. <BR/><BR/>A search done in a CBD at 2am for 'stripper' should return different results to one done in the local business park at 9am on a Saturday morning.<BR/><BR/>Cheers,<BR/><BR/>MikeAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-1160403957413760862006-10-09T15:25:00.000+01:002006-10-09T15:25:00.000+01:00Give wampad a try, http://wampad.com. No context ...Give wampad a try, http://wampad.com. No context is forced on you. You do need to provide a context via a simple interface. If you don't want to provide a context just select search, enter your query and you'll be given links to google, yahoo, msn or ask.Shawn McCollumhttps://www.blogger.com/profile/00819321145836763439noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-1160382144479951252006-10-09T09:22:00.000+01:002006-10-09T09:22:00.000+01:00Hi Dean: Google search on mobile is a poor experie...Hi Dean: Google search on mobile is a poor experience. I'd be stunned if this can't be improved, perhaps by someone else.Anonymousnoreply@blogger.com