tag:blogger.com,1999:blog-17500930.post6162650124556268694..comments2024-03-20T22:57:03.923+00:00Comments on Dean Bubley's Disruptive Wireless: New Report: 10 Reasons Why the "toll-free" 1-800 Apps Concept Won't WorkDean Bubleyhttp://www.blogger.com/profile/05719150957239368264noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-17500930.post-88072599441479172402012-09-25T11:31:20.115+01:002012-09-25T11:31:20.115+01:00We could circumvent some of the drawbacks by defin...We could circumvent some of the drawbacks by defining a yearly subscription fee granting the app access to the network regardless it is mobile of fixed/Wifi.<br />A mere web-based interface with payment methods interfaced with a provisioning system updating the list of allowed apps would make the job.<br />Nevertheless I agree with Niklas about the reaction of big OTTs scared to see the model becoming pervasive. We can expect that they would simply stop offering the service on the considered network which would hurt more the operator than OTTs.Alexandrehttps://www.blogger.com/profile/02648853967598944591noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-42146259689659090662012-07-04T15:12:09.146+01:002012-07-04T15:12:09.146+01:00We discussed this model extensively with operators...We discussed this model extensively with operators when I was at Ericsson. I hope I'm not giving anything away from the $900 report here but we found 3 main issues (this is in 2009 though):<br />1) Operators couldn't settle on a price for data - it was impossible to tell what a service provider would pay for 1 MB. Since the operators had so many different subscriptions the price varied wildly.<br />2) In all BCs operators wanted to charge crazy amounts for 1 MB. Basically, if a music streaming service wanted to give the service for free to it's premium users every song would have cost them € 1 to stream. <br />3) Service providers were generally uninterested. They don't pay for data and users use their apps anyway. If you're really big (FB, Google) operators will agree to set your data charges to zero anyway.Niklashttps://www.blogger.com/profile/12683468018241500458noreply@blogger.com