tag:blogger.com,1999:blog-17500930.post7605245219338776899..comments2024-03-20T22:57:03.923+00:00Comments on Dean Bubley's Disruptive Wireless: How many devices will Apple want to sell you?Dean Bubleyhttp://www.blogger.com/profile/05719150957239368264noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-17500930.post-78767024515530197102008-09-19T12:52:00.000+01:002008-09-19T12:52:00.000+01:00In my analysis, iPod Touch serves two strategic pu...In my analysis, iPod Touch serves two strategic purposes for Apple:<BR/><BR/>1. Protect the iPod business. New platform to expand from media player to entertainment device, eventually fully replacing the old iPod platform, which is not suitable for 3rd party apps on larger scale. Note that Apple changed last year's iPod Touch slogan from "best iPod ever" with Internet capabilities high-lighted to "funnest iPod ever" with gaming high-lighted.<BR/><BR/>2. "Plan B" if the iPhone fails, eg. due to "all-in-one" (full convergence) proposition not finding a mass-market, operators gaining the industry-standard level of control over iPhone, or Apple loosing out against incumbent empires striking back.<BR/><BR/>I don't see that iPod Touch would have intentionally addressed MID; maybe as a side-effect if MID market happens to build up at the lowest end of the MID range you defined.<BR/><BR/>Since Apple's offering has a gap between 3.5 and 13 inch screen size (no sub-notebook), I could imagine that they'll someday come up with a new product category filling that gap. Maybe that'll be a MID or maybe something new.<BR/><BR/>So coming back to your question, I'd reckon that Apple wants well-off people to own<BR/>- an iPhone (or iPod Touch + basic phone), <BR/>- a secondary small iPod (sports, car, etc.), <BR/>- a primary laptop or desktop,<BR/>- a secondary mobile computer (MacBook Air or in future MID).Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-26045620201926486182008-09-19T11:33:00.000+01:002008-09-19T11:33:00.000+01:00It will also be interesting to see what that fragm...It will also be interesting to see what that fragmentation of the platform means for developers who suddenly have to deal with different screen sizes etc - something they can ignore for now, one of the reasons people say iPhone development is so easy relative to other mobile devices...Tom Godberhttps://www.blogger.com/profile/13182327138960097042noreply@blogger.com