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Wednesday, April 28, 2021

New: Future of Video & RTC Workshop Series, starting May 19th

 "Why do people make phone calls?"

... the opening question at my old Future of Voice workshops. 

 It stumped many attendees and also many of my telco consulting clients during private engagements.

Most just looked blank, or perhaps suggested "to speak to people?". To be fair, the answer isn't obvious. Which is rather odd, given the need or desire for phone calls is the basis for the entire industry.

Few people think broadly about "purpose" of communications. What is the participant trying to achieve? How does the service or application help them do that? How can it be improved? What are the real sources of value?

In reality, there are 100s of uses for phone calls: To get information. Catch up with a friend. Buy something. Complain. Get help. All deserve a different, optimised experience. Yet a phone call is basically a one-size-fits-all, common denominator product. 

Telco's don't do "voice". They just do "telephony" - a single 140-year old, clunky, unnatural, heavily-regulated voice applications

Instead, they should have considered the 1000s of types of voice communication that are NOT phone calls. Audio chat, push-to-talk, karaoke, voice assistants and so on. All designed for particular purposes, with user-interaction models and technology stacks. Some dependent on the network, some on apps, some on devices, some in learned human behaviour.

The same is happening now for video. It's more than just video conferencing.

It's training, collaboration, security, education, medicine, machine vision, infra-red, social broadcast or 1000s of other uses, applications & business models.

There are platforms, enablers & APIs. Developer tools & design & test capabilities. WebRTC is important but not alone.

If telcos, service-providers, cloud/platform players, developers, enterprises and investors really want to understand the value and timelines for future communications - they need to ask the real questions. Not get blinded by ancient standards, or regulatory mandates to measure things in "minutes".

RTC (realtime communications) is getting more complicated, diverse - and has huge opportunities, as well as risks to incumbent providers of old/poor products. We all know which are the good/bad WFH conferencing products, or messaging services these days. 

What does the future bring? New models for UCaaS & cPaaS? Innovative video services for the smart home? New audio drop-in chat apps? AR/VR conferencing? What are the impacts of 5G, edge-computing and AI?

So I'm announcing: 

A new 3-part / 2-timezone "Future of Video & RTC" workshop series with WebRTC maven Tsahi Levent-Levi from May 19th. Early-bird rates end soon.

 

Sign up here.


 

Thursday, April 08, 2021

Free-to-download report on Creating Enterprise-Friendly 5G Policies (for goverments & regulators)

Copied from my LinkedIn. Please click here for the download page & comments

I'm publishing a full report & recommendations on Enterprise & Private 5G, especially aimed at policymakers and regulators.

It explains the complex dynamics linking Enterprises, MNOs and Governments – explaining the motivations of each around connectivity, 5G deployment choices, IoT and the broader impacts and trade-offs around the economy and productivity.

This is not a simple calculus – MNOs want to exploit 5G opportunities for verticals, but businesses have their own priorities and preferences. Governments want to satisfy both groups – and also act as both major network users themselves and “suppliers” of spectrum.

A supporting cast of cloud players, network vendors, other classes of service providers and other stakeholders have important roles as well.

This report is a “Director’s Cut” extended version of a paper originally commissioned for internal use by Microsoft, now made available for general distribution.

(To download on LinkedIn, display in full screen & select download PDF)




#5G #policy #telecoms #private5G #cloud #IoT #spectrum #WiFi