tag:blogger.com,1999:blog-17500930.post203318843133011804..comments2024-03-20T22:57:03.923+00:00Comments on Dean Bubley's Disruptive Wireless: Does the mobile network standards process inhibit business model innovation?Dean Bubleyhttp://www.blogger.com/profile/05719150957239368264noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-17500930.post-62636601064561142902009-06-03T09:50:19.557+01:002009-06-03T09:50:19.557+01:00Hi Gareth
Many thanks - that has some interesting...Hi Gareth<br /><br />Many thanks - that has some interesting implications for future wholesale business models. If, that is, there are effective ways for them to be commercialised.<br /><br />Would be interesting to chat through some of the issues offline at some point - maybe drop me a mail via firstname.lastname AT disruptive-analysis DOT com<br /><br />DeanDean Bubleyhttps://www.blogger.com/profile/05719150957239368264noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-30948485874441636502009-06-01T14:09:54.336+01:002009-06-01T14:09:54.336+01:00Hi Dean,
So MVNO's come in very different models ...Hi Dean,<br /><br />So MVNO's come in very different models of thickness and thinness.<br /><br />I think that LTE and HSPA+ actually lend themselves reasonably well to an MVNO model (in some ways better than traditional voice MVNO's).<br /><br />Our good friends in Sofia-Antipolis have to their credit created (probably by implication, rather than design) an interesting MVNO model due to the roaming capabilities of both IMS and Policy and Charge Control (PCC)architectures of Release 8.<br /><br />So an MVNO could now be either a co-operative MVNO with the MNO and have access to policy interfaces between the 'home' and 'visited' PLMN, where 'home' is the MVNO. They coiuuld use this interface to request specific policy for any given session, e.g. on-line gaming, video streaming, voice, where IMS or just plain 'SIP' networks can be used for session control. <br /><br />Or by just taking a data service, they can be a non co-operative, over the top MVNO. <br /><br />Additionally the UE has the option to request differentiated service classes at establishment of a PDP context, which could be used to provide conversational, streaming or best efforts sessions, again this could be under the control of the OTT MVNO's App running on the UE.<br /><br />Additionally from a standards perspective, Open Service Architecture (OSA) in 3GPP has extended web services to provide location information, messaging, session control API's for access to networks. The key issue is for MNO's to adopt these and open up the network.<br /><br />I think the key problem may be the commercial implications of doing so, rather than people not being that commercially aware.<br /><br />BR<br /><br />GarethGarethnoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-56730778210083568982009-05-28T09:02:52.925+01:002009-05-28T09:02:52.925+01:00Davide - fair point, there's obviously a huge a mo...Davide - fair point, there's obviously a huge a mount of politics as well, ultimately driven by commercial concerns. <br /><br />Although I tend to see these as being more vendor-centric vested interests, rather than operator-based.<br /><br />Where they are operator-based, they tend to reflect "old-school" views from legacy silo business units, rather than the newer "2.0" thinking which is evolving in corporate strategy departments.<br /><br />DeanDean Bubleyhttps://www.blogger.com/profile/05719150957239368264noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-23463236694645129402009-05-28T08:59:26.186+01:002009-05-28T08:59:26.186+01:00Anonymous - you make my own point for me perfectly...Anonymous - you make my own point for me perfectly.<br /><br />Have you considered that the reason that data/3G MVNOs are not common is because nobody ever thought "does this architecture make MVNOs easier or more difficult to create & run?" or "what could be done to the standard to enable richer wholesale propositions?"<br /><br />Actually, there are some reasonably sophisticated MVNOs these days, such as iPass, BT, 3 when it is on 2G, various M2M providers and so forth.<br /><br />Even away from the radio side & focusing on applications - have you ever heard of anyone talking about the impact of IMS on MVNO services?<br /><br />That is in fact one of the fatal flaws of IMS - it certainly doesn't seem to have been designed with wholesale as a primary or even secondary use case.<br /><br />DeanDean Bubleyhttps://www.blogger.com/profile/05719150957239368264noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-42809552704308888372009-05-28T08:49:29.568+01:002009-05-28T08:49:29.568+01:00"This is ironic, as many standards groups, staffed..."This is ironic, as many standards groups, staffed by engineering-type people, try and avoid the whole issue of commercial models. This is either because they have limited understanding of that side of the industry, ..."<br /><br />I disagree with the statement above to some extent. Both vendors and operators are involved in standardization activities through their own staff. If they do not put business thinking in what they are proposing, then it is their fault, but I believe that is not the case. <br />The very reason of operators and vendors to be in the standardization bodies is to steer the output towards their own interests.<br />VoLGA is an example of this situation. Some operators clearly opposed to including the solutions currently promoted through VoLGA in the standard and that is why the VoLGA initiative was born.Davidenoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-77076076821140596262009-05-28T01:47:11.049+01:002009-05-28T01:47:11.049+01:00Part of the reason why you are getting blank stare...Part of the reason why you are getting blank stares when talking about LTE MVNOs is that the MNO would have to offer the network on a wholesale basis. MNOs are not there yet, and most MVNO contracts (especially in EMEA) have not evolved much beyond the voice, SMS and (a little bit) of data view that they were started with a couple of years ago.Anonymousnoreply@blogger.com