tag:blogger.com,1999:blog-17500930.post3704474710992156693..comments2024-03-20T22:57:03.923+00:00Comments on Dean Bubley's Disruptive Wireless: Telefonica TU Me - first salvo in full-scale interoperator Telco-OTT warfareDean Bubleyhttp://www.blogger.com/profile/05719150957239368264noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-17500930.post-2680237171845192852012-05-10T16:04:27.368+01:002012-05-10T16:04:27.368+01:00Dean, Joyn can be also offered as OTT, you can pro...Dean, Joyn can be also offered as OTT, you can provisionate service users in the database not based on MSISDN, I guess Tu Me is SIP based, with a core, etc etc.<br /><br />IMHO, it is not about how to deliver the same creating lots of silos doing the same things, it is about how to use the messaging to create in an open way services and use cases using that set of features and put the personal communications in all the screens. How to use the rich messaging (whatever technology it would be based or whatever name it could have) as a platform (as in the past the SMS), an alternative access way to the services complementing the mobile web and the downloadable apps.<br /><br />There are people that are not willing to download one app for each case and receiving 20 updates requests each week, but they do will to have easy to access services. We think this need may be addressed.<br /><br />Perhaps some telcos are sharing this big picture about Joyn must be, let's see if they could implement it properly and soon. Be patient :-)juanhttps://www.blogger.com/profile/04805464805822566913noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-42696750250596641802012-05-10T09:20:58.576+01:002012-05-10T09:20:58.576+01:00Juan - what Telefonica is done here is precisely t...Juan - what Telefonica is done here is precisely the right strategy. <br /><br />Every telco *won't* do the same, and even if they do, probably only two or three will do it well. The rest will fail or be used in niches, which is entirely reasonable. Some will use SIP, others will use XMPP/jingle or proprietary protocols. That is also good as it adds diversity to the communications ecosystem - each will have its own strengths.<br /><br />I'd also expect some operators will white-lavel Telefonica's or another leading #TelcoOTT or #InternetOTT app, perhaps with some UI customisation.<br /><br />There is little value that I can see in a "minimum set of common features" - in fact, for some use cases, you may well want to go below that minimum, or invent them in different ways.Dean Bubleyhttps://www.blogger.com/profile/05719150957239368264noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-60623952629643080582012-05-09T16:13:10.007+01:002012-05-09T16:13:10.007+01:00Mark, you can offer RCS-e/Joyn without SIM and als...Mark, you can offer RCS-e/Joyn without SIM and also as OTT (whatever could register), I am sure more than one telco will offer it in the futuro. Protocols and technology used is the same: SIP, RTP...etc<br />Honestly, if every telco does the same and offer an app, poor batteries being drained and mobile proccessors suffering.<br />We worked a lot to help telcos to create a lot of differentation and services keeping a minimum set of common features, using cloud and APIs and do not understand if having 100 similar services with all the differentiation hardly embedded in the client is ok for the users.juanhttps://www.blogger.com/profile/04805464805822566913noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-64664319894999732372012-05-09T14:11:58.829+01:002012-05-09T14:11:58.829+01:00Makes more sense than the Joyn I saw at MWC. It...Makes more sense than the Joyn I saw at MWC. It's downloadable in the App Store and I don't need a Tfca SIM and so far it actually looks and feels decent.Markhttps://www.blogger.com/profile/06687148683250494136noreply@blogger.com