tag:blogger.com,1999:blog-17500930.post6471055809601179487..comments2024-03-20T22:57:03.923+00:00Comments on Dean Bubley's Disruptive Wireless: Ad-blocking: No, mobile operators won't be blocking adverts & charging Google to restore themDean Bubleyhttp://www.blogger.com/profile/05719150957239368264noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-17500930.post-6745651414204414162016-02-29T02:18:52.281+00:002016-02-29T02:18:52.281+00:00I agree there is a fatal flaw in their logic, but ...I agree there is a fatal flaw in their logic, but it goes much deeper. The vertically integrated, balkanized edge-access ISP/MNO model is not sustainable. There is too much opex and redundant capex to go after limited demand. When will the analyst community start recognizing this?InfoStackhttps://www.blogger.com/profile/07551031808515532198noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-72437071522121482272015-08-10T10:37:53.630+01:002015-08-10T10:37:53.630+01:00Andrew - yes, fair point
Wesley - indeed. Althoug...Andrew - yes, fair point<br /><br />Wesley - indeed. Although some of the WiFi "offload" technologiess attempt to re-capture WiFi traffic and force it through the cellular core. I think that will fail, though.<br /><br />Anon - some ads are over-intrusive yes. However, where content is free, the ads are essentially part of the implied contract with the user (and indeed possibly might be in the terms & conditions you agree to when using the app / website)<br /><br />T3 - simple. It sets up an online advertising business, like Google or others have done. It doesn't try to tax *others* businesses, any more than it should take a % commission every time someone orders a pizza by phoneDean Bubleyhttps://www.blogger.com/profile/05719150957239368264noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-70753146275382240062015-07-16T19:07:18.419+01:002015-07-16T19:07:18.419+01:00So How does the operator make revenues on advertis...So How does the operator make revenues on advertising?T3https://www.blogger.com/profile/02301606145069614554noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-20675846517537605312015-05-19T07:53:21.851+01:002015-05-19T07:53:21.851+01:00As I user I find ad blocking a cool service, I do ...As I user I find ad blocking a cool service, I do it with a plugin in the browser but of course would also like to prevent the ads even getting downloaded and counting against my data package...<br /><br />So what I see as conflicting is if the operator wants to substitute the Google ads for his own ads, but if they just remove ads completely I think is a great service to the user, I am interested in the content not in the ads!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-58353867836619027172015-05-18T22:14:49.232+01:002015-05-18T22:14:49.232+01:00Your 10% advertising to content ratio may work for...Your 10% advertising to content ratio may work for mobile web sites, but don't forget that a massive amount of mobile advertising -- perhaps the majority -- occurs in-app. Take a hypothetical free-to-download game or utility which is wholly offline in its core functionality, i.e. does not use the network at all, except to provide an advertising revenue stream. You might find that actually 100% of the network usage is ad-based. But that's the value exchange premise the user installed the app under: they get free content, the app gets ad revenue. <br /><br />And let's not forget that MNO gateway traffic only comprises 10-20% of mobile device network usage (the majority being WiFi). That's 80-90% of activity that they can't touch at all. The operators are pulling strings that are no longer attached to any puppets.Wesleyhttps://www.blogger.com/profile/14120779956357887988noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-66987252803285419612015-05-18T19:24:54.824+01:002015-05-18T19:24:54.824+01:00It's much simpler than that, Dean. The distrib...It's much simpler than that, Dean. The distributor has a right to transmit the material, but does not have the right to alter it. It's not their stuff.<br /><br />This is an open and shut copyright infringement case.Andrew Orlowskinoreply@blogger.com