tag:blogger.com,1999:blog-17500930.post6693775568454566742..comments2024-03-20T22:57:03.923+00:00Comments on Dean Bubley's Disruptive Wireless: Alternatives to end-to-end QoS: how to monetise smart pipesDean Bubleyhttp://www.blogger.com/profile/05719150957239368264noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-17500930.post-79673602428927953702007-01-24T12:30:00.000+00:002007-01-24T12:30:00.000+00:00The idea of yield management is to approximate the...The idea of yield management is to approximate the area under the curve, so there need to be multiple price/quantity pairs -- the more the better (think calculus). So pre-paid is one example of price discrimination, but there need to be several.<br /><br />As for the idea that this kind of knowledge cannot travel (pardon the pun) from one industry to another, that's ludicrous. Business schools exist precisely for this purpose.<br /><br />I share Dean's amazement that the telecom industry just doesn't seem to get yield management. So much effort goes into protecting voice revenues that common business sense goes out the window.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-36901836421940693232007-01-23T22:44:00.000+00:002007-01-23T22:44:00.000+00:00Oops, that's what I get for writing a quick blog e...Oops, that's what I get for writing a quick blog entry before dashing out early in the morning....<br /><br />I'd meant to say "a lot of people fail to understand yield management in the airline industry, yet still happily use it as an inappropriate analogy in their presentation slides when talking about QoS/CoS".... but forgot to write the second half of the sentence & didn't proofread it properly.<br /><br />And I'd still say the latter example isn't a good one - it's not at all dynamic, like airline seat pricing. The prepay vs. postpay price ratio will (probably) be the same next week as this week, and certainly the same this second vs. next second. Whereas with flights (and the model the Telco 2.0 guys were referring to), the price can change in realtime.Dean Bubleyhttps://www.blogger.com/profile/05719150957239368264noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-2025393816245869812007-01-23T21:59:00.000+00:002007-01-23T21:59:00.000+00:00Dean, you are way off in your observation here. MN...Dean, you are way off in your observation here. MNO's absolutely understand 'yield management'; charging different prices for a pre-paid vs a post-paid voice minute or charging differently for an MVNO data byte vs an in-house data byte are prime examples of levying different charges for exactly the same product.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-7280819829502233922007-01-23T12:11:00.000+00:002007-01-23T12:11:00.000+00:00"It always amazes me that a lot of people in the t...<i>"It always amazes me that a lot of people in the telecom industry completely fail to understand how yield management works in the airline industry"</i> <br /><br />Er...perhaps because people only tend to work in ONE industry? Are you amazed pilots don't know how to run CDMA networks as well?<br />I get your point but a gaffe like that is worth laughing at....Anonymousnoreply@blogger.com