tag:blogger.com,1999:blog-17500930.post9140398068459014297..comments2024-03-20T22:57:03.923+00:00Comments on Dean Bubley's Disruptive Wireless: Device multiplicity is driving ARPU, not mobile webDean Bubleyhttp://www.blogger.com/profile/05719150957239368264noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-17500930.post-12324310345396314442008-04-19T17:08:00.000+01:002008-04-19T17:08:00.000+01:00Anonymous - many of the current 3G modem offers ar...Anonymous - many of the current 3G modem offers are being specifically sold by operators *as* DSL replacements, for example for students who don't live in the same address 12 months a year & therefore cannot use DSL subscriptions.<BR/><BR/>Most of the 3G modem plans in Europe are sold with explicit 1GB / 3GB / 5GB caps. Usually fair-use doesn't disallow YouTube etc - as otherwise this would put the proposition at a competitive disadvantage vs. fixed broadband.Dean Bubleyhttps://www.blogger.com/profile/05719150957239368264noreply@blogger.comtag:blogger.com,1999:blog-17500930.post-57008743883052882462008-04-18T18:25:00.000+01:002008-04-18T18:25:00.000+01:00The problem with 3G modems for PCs is that some pe...The problem with 3G modems for PCs is that some people use them as DSL replacements which makes these users highly unprofitable for an operator. The LTV of a user with a medium spec (okaish browser, basic email) phone is generally much better than a subscriber using his 3G modem every day to watch YouTube for an hour. And despite some activity in the US a couple of years ago, operators rarely cut off users that exceed the fair use limits on their 3G cards.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17500930.post-19570804229934276912008-04-18T13:16:00.000+01:002008-04-18T13:16:00.000+01:00Yup - good call there Dean.re mobile advertising, ...Yup - good call there Dean.<BR/><BR/>re mobile advertising, I'm STILL waiting for the day I can enter in a list of items, e.g.<BR/><BR/>1 Levis 501's, 34R bootcut £30<BR/>4 Pirelli P6000 215/r16 @ £75<BR/>1 Topeak Joe Blow floor pump £20<BR/><BR/>And be alerted when shops nearby have these for me, in stock, at the price I specified or below. I am very happy to share oodles of hyper-personal info to get what I want, at the price I want. These are things I want to try on/see/feel prior to purchase, or in the case of tyres, I need to be in my car. I don't want to make a special trip as I don't need these things urgently, I just know I do want them at some stage.<BR/><BR/>'Advertising' then will be indestinguishable from magic. It will be extremely valuable to me as I've set my price and by default I'll be nearby. If I'm actually too busy, I can always decline the offer.<BR/><BR/>Until some cleverclogs knocks up a system like this, mobile advertising will just be pissing into the wind.<BR/><BR/>An Australian startup called Fluc was looking promising, but haven't heard anything from them for ages.<BR/><BR/>Cheers,<BR/><BR/>MikeAnonymousnoreply@blogger.com