DPI #2 - Pudding Media in-call voice recognition... and I thought I was joking

"You heard it here first".

There's quite a lot of hoo-ha about the concept that a firm called Pudding Media has come up with. Basically it does realtime voice recognition on your phone calls, and tries to serve you adverts relevant to your topic of conversation.

Now where have I heard that before?

Afterthought - you could have some real fun with this type of thing hooked up to a voice synthesiser. I wonder if you could set up some sort of computer-based game of Chinese Whispers where the computer makes a phone call, says a sentence, receives some adverts, then uses character recognition or image processing on the advert images & feeds the description back to the synthesiser.....

I wonder if Comcast will try something similar, and terminate your call if it hears the word 'Sandvine' or 'Traffic shaping' being mentioned.....