I've now completed & published the updated 2014 version of the Disruptive Analysis WebRTC Industry Status & Forecasts Report. I believe that it is the most detailed research-company study on WebRTC available, based on ongoing primary research, extensive quantitative market modelling and a thorough investigation of as many use-cases as possible.
- WebRTC “Democratises” realtime comms from specialists to a broader developer base
- Use cases in many sectors: telecoms, consumer web, enterprise comms, M2M etc
- One of the most disruptive & important web/telecoms innovations for 10 years
- 6+ billion capable devices, and c2 billion individual users of WebRTC by end-2019
- Evolving from original browser-based standard to richer “comms philosophy”
- Smartphone & tablet capability for WebRTC starting to ramp up strongly
- Pivotal role for new tier of cloud platform / API players. Also open-source critical
- Microsoft involvement in new ORTC standard a good sign. Apple still MIA
- “Headline acts” like Amazon, Amex, Snapchat, Google catalysing wider interest
- Early use-cases for customer care, web calling, conferencing & some verticals
- Enterprise will see WebRTC in both unified and “dis-unified” comms contexts
- Telcos/SPs getting more serious. 10+ service launches, but IMS integration slow
- Magnifies the “OTT” threat for telcos, but also eases Telco-OTT innovation
- Numerous “gateway” sub-types for vendors to target, but moving to XaaS models
- Monetisation of WebRTC will be heavily use-case dependent
- Still some impatience with pace of development – but a lot happening below surface
- As in 2013, Disruptive Analysis believes the hype is still justified
To order, see base of this page
To give some background - I've been watching WebRTC since its inception in mid-2011. I've advised numerous market participants on WebRTC specifically, and the broader Future of Voice/Video for a long time prior to its arrival; I'm also a regular figure at industry conferences & webinars covering the technology in Europe, North America and Asia. I was recently annointed as a "WebRTC Pioneer" by the guys at TMC (thanks!)
The first edition of the report, published in February 2013, set the standard for forecasts, with data ("4bn devices by 2016") used almost ubiquitously across the industry.
Since then, much has changed. 2013 and 2014 have seen huge evolution. In particular, it has evolved from a “purist” web- and browser-centric standard, to one that has broadened to integrate with established communications systems, as well as being embedded directly into mobile apps and M2M devices. While its deployment varies in pace by sector, it is now applicable to so many different areas and use-cases that delay in any one context cannot derail the overall proposition.
Looking towards 2015, Disruptive Analysis sees the picture
evolving again. WebRTC-based capabilities will crop up in day-to-day websites,
as well as dedicated platforms for businesses or telecom verticals. New formats
will also emerge, including integration with cable set-top boxes for
interactive TV-based usage, or various other M2M and data-connectivity
variants.
The all-new 190-page report extends it the original analysis considerably. It covers all the key WebRTC use-cases & companies within:
- Enterprise communications
- Telecom service providers & cable
- Consumer web & mobile apps
- M2M &IoT
- Cloud platforms & APIs
The report contains the most detailed & comprehensive forecasts on WebRTC adoption available from any analyst firm:
- WebRTC-capable device numbers, by PC/phone/tablet/M2M & geographic region
- Consumer WebRTC users for standalone & embedded voice/video
- Business WebRTC users for contact centres, UC and app-embedded communications
- Telco WebRTC users for VoIP/VoLTE extension, Telco-OTT services & cable/IPTV
- M2M/IoT estimates for WebRTC integration
The report has detailed qualitative analysis & many examples of use-cases, live deployed services and lists of vendors in all the key areas. It covers the critical strategic issues facing WebRTC (standards, browser support, business models, regulation etc) and provides actionable recommendations for the main stakeholder groups. It also has full background information on market drivers such as telcos vs. OTT, enterprise BYOx trends, and the emergence of WebRTC cloud and platform providers.
The report is 190 pages in length and contains over 100 charts, tables and graphics.
It is available either as a one-off report, or as a subscription with two interim updates of c25 pages length, scheduled for publication in Dec/Jan and Apr/May timeframes.
Pricing of the report is as follows:
- 1-3 user licence: US$1700 for main report, $2500 with 2x interim updates
- Corporate licence: US$2500 for main report, $3700 with 2x interim updates
Please also get in touch if you are interested in internal workshops, custom advisory projects or speaking engagements about WebRTC.
CONTENTS
Executive Summary and Recommendations
Strategic issues
What has changed since 2013?
What has changed since 2013?
Use cases & market segment
Platforms & cloud APIs
Platforms & cloud APIs
Enterprise
Telecoms operators
Consumer web & apps
M2M & IoT
Device support forecasts
WebRTC adoption forecasts
Enterprise/Telecom/Consumer
WebRTC industry timeline 2014-2019
Companies & vendors
Recommendations
For web & app developers
For telecom operators
For enterprise IT & telecom end-users & suppliers
For network vendors & cloud platforms
For VoIP, video & messaging providers
For industry bodies & regulators
For investors & consultants
Strategic Issues for WebRTC in 2014/15
Strategic Issues for WebRTC in 2014/15
What is WebRTC & why is it important?
WebRTC standards evolution
Roles of IETF, W3C & others
ORTC
Mainstream developer awareness & adoption
The battle for the soul of WebRTC: Beyond the Browser
Value-chain Richness & “The WebRTC Ecosystem”
The Emergence of Mobile WebRTC
Participation of key players
Apple & WebRTC
Microsoft, WebRTC and ORTC
Where are the OTTs?
The battle for the soul of WebRTC: Beyond the Browser
Value-chain Richness & “The WebRTC Ecosystem”
The Emergence of Mobile WebRTC
Participation of key players
Apple & WebRTC
Microsoft, WebRTC and ORTC
Where are the OTTs?
Usability and interaction design
The mix of WebRTC voice, video and data
Regulatory considerations
Evolving attitudes to interoperability
Regional differences within WebRTC
The mix of WebRTC voice, video and data
Regulatory considerations
Evolving attitudes to interoperability
Regional differences within WebRTC
New monetisation and business models
WebRTC Device Support Forecasts
Introduction
PC support of WebRTC
Smartphone support of WebRTC
Tablet support of WebRTC
TV & M2M/IoT support of WebRTC
Summary
Introduction
PC support of WebRTC
Smartphone support of WebRTC
Tablet support of WebRTC
TV & M2M/IoT support of WebRTC
Summary
WebRTC Platforms, Gateways, Tools & APIs
Introduction
What is needed to develop and launch a WebRTC service?
Market categorisation & vendor/PaaS fragmentation
Platform use-cases & differentiating dimensions
What to develop in-house, what to outsource?
Platform/API providers: industry dynamics
WebRTC Platforms/APIs conclusions & predictions
Overview
Solutions-oriented platforms
Distribution channels for WebRTC platforms & APIs
WebRTC platform interoperability?
WebRTC & Enterprise Communications
WebRTC for business: The Big Picture
The strategic “Great Game”
Introduction to WebRTC in enterprise
Beyond UC: The emergence of enterprise WebRTC frameworks
Background: General trends in enterprise communications
CEBP revisited
Contact centres & customer support / interaction
Contact centres & customer interaction: Key background issues and trends
Customer interaction: WebRTC use-cases, roles and adoption drivers
Amazon Mayday as a Catalyst
Growth of multi-channel & web live-chat
Customer interaction: WebRTC deployment
Contact centre outsourcing
Customer interaction: WebRTC vendor strategies
B2B Conferencing
Conferencing: Key background issues and trends
Conferencing: WebRTC use-cases, roles and adoption drivers
Conferencing: WebRTC challenges and limitations
Conferencing: WebRTC vendor strategies
Unified communications, IP-PBXs & collaboration
Overview
UC defined: Key background issues and trends
UC: WebRTC use-cases, roles and adoption drivers
UC: WebRTC challenges and limitations
UC: WebRTC vendor strategies
Application-embedded WebRTC
Enterprise WebRTC adoption & forecasts
Overview
Business demographics
Adoption of WebRTC in UC, collaboration & business apps
Contact centre adoption of WebRTC
Sensitivities
WebRTC & Telecom Service Providers
Introduction & overview
Key background trends for telcos & SPs
Ubiquitous broadband driving all-IP communications: 4G, 5G, fibre, cable
Service innovation, strategic direction & telco organisation
Network-based services innovation vs. Non-network
The “OTT model”: Decoupling access from service
Network & OSS evolution: NFV & SDN
“Peak Telephony” and the importance of “intent” for communications
Fragmentation of communications – is “disunified comms” the real trend?
Telcos’ current involvement with WebRTC
Overview of WebRTC service segments & business models
Telco network & IMS/VoLTE/RCS extension
The extension strategy
WebRTC & VoIP/VoLTE extension
Developer IMS/WebRTC APIs
WebRTC standards evolution for telcos
WebRTC to extend RCS / joyn
TV & cable integration of WebRTC
Non-mainstream communications service providers
Non-integrated Telco WebRTC
Build vs. buy vs. resell vs. acquire etc.
Massmarket telco-OTT VoIP & video-call services
WebRTC + telco developer / API initiatives
Enterprise & cloud
Digital Home services
Internal uses for WebRTC at telcos
Investment, incubation etc
Carrier-focused vendor landscape
Telecom WebRTC adoption & forecasts
VoIP/VoLTE+WebRTC forecasts
Telco-OTT VoIP/video WebRTC forecasts
Cable/IPTV WebRTC forecasts
Summary
WebRTC & Consumer Web & Apps
General drivers and inhibitors for consumer WebRTC
Mobile WebRTC Apps
Video Chat & General Communications
Social Networking & Messaging
Games, Entertainment, Music & Media
Personal Productivity, Tuition & Online Life
Dating & Adult
Advertising
Consumer WebRTC adoption & forecasts
Standalone consumer WebRTC VoIP/video forecasts
Embedded consumer WebRTC forecasts
WebRTC, Data, IoT & Emerging Use-Cases
DataChannel evolution
M2M / IoT
Emergency Communications & Public Safety
Forecasts for M2M/IOT & WebRTC
About Disruptive Analysis
ORDERING
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Introduction
What is needed to develop and launch a WebRTC service?
Market categorisation & vendor/PaaS fragmentation
Platform use-cases & differentiating dimensions
What to develop in-house, what to outsource?
Platform/API providers: industry dynamics
WebRTC Platforms/APIs conclusions & predictions
Overview
Solutions-oriented platforms
Distribution channels for WebRTC platforms & APIs
WebRTC platform interoperability?
WebRTC & Enterprise Communications
WebRTC for business: The Big Picture
The strategic “Great Game”
Introduction to WebRTC in enterprise
Beyond UC: The emergence of enterprise WebRTC frameworks
Background: General trends in enterprise communications
CEBP revisited
Contact centres & customer support / interaction
Contact centres & customer interaction: Key background issues and trends
Customer interaction: WebRTC use-cases, roles and adoption drivers
Amazon Mayday as a Catalyst
Growth of multi-channel & web live-chat
Customer interaction: WebRTC deployment
Contact centre outsourcing
Customer interaction: WebRTC vendor strategies
B2B Conferencing
Conferencing: Key background issues and trends
Conferencing: WebRTC use-cases, roles and adoption drivers
Conferencing: WebRTC challenges and limitations
Conferencing: WebRTC vendor strategies
Unified communications, IP-PBXs & collaboration
Overview
UC defined: Key background issues and trends
UC: WebRTC use-cases, roles and adoption drivers
UC: WebRTC challenges and limitations
UC: WebRTC vendor strategies
Application-embedded WebRTC
Enterprise WebRTC adoption & forecasts
Overview
Business demographics
Adoption of WebRTC in UC, collaboration & business apps
Contact centre adoption of WebRTC
Sensitivities
WebRTC & Telecom Service Providers
Introduction & overview
Key background trends for telcos & SPs
Ubiquitous broadband driving all-IP communications: 4G, 5G, fibre, cable
Service innovation, strategic direction & telco organisation
Network-based services innovation vs. Non-network
The “OTT model”: Decoupling access from service
Network & OSS evolution: NFV & SDN
“Peak Telephony” and the importance of “intent” for communications
Fragmentation of communications – is “disunified comms” the real trend?
Telcos’ current involvement with WebRTC
Overview of WebRTC service segments & business models
Telco network & IMS/VoLTE/RCS extension
The extension strategy
WebRTC & VoIP/VoLTE extension
Developer IMS/WebRTC APIs
WebRTC standards evolution for telcos
WebRTC to extend RCS / joyn
TV & cable integration of WebRTC
Non-mainstream communications service providers
Non-integrated Telco WebRTC
Build vs. buy vs. resell vs. acquire etc.
Massmarket telco-OTT VoIP & video-call services
WebRTC + telco developer / API initiatives
Enterprise & cloud
Digital Home services
Internal uses for WebRTC at telcos
Investment, incubation etc
Carrier-focused vendor landscape
Telecom WebRTC adoption & forecasts
VoIP/VoLTE+WebRTC forecasts
Telco-OTT VoIP/video WebRTC forecasts
Cable/IPTV WebRTC forecasts
Summary
WebRTC & Consumer Web & Apps
General drivers and inhibitors for consumer WebRTC
Mobile WebRTC Apps
Video Chat & General Communications
Social Networking & Messaging
Games, Entertainment, Music & Media
Personal Productivity, Tuition & Online Life
Dating & Adult
Advertising
Consumer WebRTC adoption & forecasts
Standalone consumer WebRTC VoIP/video forecasts
Embedded consumer WebRTC forecasts
WebRTC, Data, IoT & Emerging Use-Cases
DataChannel evolution
M2M / IoT
Emergency Communications & Public Safety
Forecasts for M2M/IOT & WebRTC
About Disruptive Analysis
ORDERING
Payment can be made by credit card or Paypal below - report will typically be delivered via email within 24 hours. Please select:
- 1-3 users vs. corporate licence
- One-off report vs. inclusion of 2x interim updates
- VAT details / payment for UK/EU purchases
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