.... but this piece of analysis/spin/marketing made me grin.
"MMS can be seen as a very popular and successful service"
... on the basis that people are now using it occasionally. (Even me, since it seems to have a decent user experience on my new phone).
Just a shame that operators have subsidised something like a billion cameraphones to the tune of around $10-20 a piece (apparently about $9 for the camera module and then a bunch of bits of software & integration work), plus had to invest $XXbn in MMSCs and other bits of infrastructure, and $YYbn in developing & marketing their photo messaging services.
It's pretty difficult to get any reliable stats on MMS traffic, but the anecdotal evidence I've seen points to a maximum of around 150-200m being sent globally per month (excluding the exceptional-as-usual Japanese). Verizon's one of the leaders, at 62m per quarter (ie 21m per month), while another big advocate Telecom Italia Mobile made a grand total of €49m from MMS in 2005. Scaling that up means MMS is (optimistically) a $2bn business in 2006.
Yeah, great success, given a cumulative investment of the order of $20bn+
Speaking Engagements & Private Workshops - Get Dean Bubley to present or chair your event
Need an experienced, provocative & influential telecoms keynote speaker, moderator/chair or workshop facilitator?
To discuss Dean Bubley's appearance at a specific event, contact information AT disruptive-analysis DOT com