Ever noticed the increasingly bitter & derogatory of many words used in the telecoms industry? Usually when referring to potential competitive / substitutive concepts.
Let's not understand and embrace/extend innovation, or call it meaningful terms like "independent", let's sneer at it instead:
Off-deck / off-portal = "Our content is the centre of the universe. Why would people want to venture into nasty world outside the garden?"
Over-the-Top Applications = "How dare these nasty clever Internet people use the connections our customers pay for, to compete with our beautiful vertically-integrated & expensive services"
Terminal = "What do you mean that device has a 400MHz processor & can think for itself about how it wants to use the network? We grew up with mainframes & Class 5 switches, and frankly, we'd prefer all mobile phones, er terminals, still came with a green-screen"
Dumb Pipe = "I can't believe any of our customers would ever demand a plain-vanilla access service. And therefore I'm absolutely sure that in a market economy, nobody will ever want to supply them & meet that clear need".