Is it just me, or is anyone else really ticked off with various of the more useful mobile & wireless publications moving to useless, hideous digital publishing platforms? Things like Olive, Zmag and who knows what else?** Nasty, naff page-turning animations that waste time even more effectively than a PR company's website splash screen? Pointless & counterintuitive navigation and UI elements that seem to be designed purely to be different, or maybe just to avoid Adobe's or Microsoft's patents.
What's the point? If you don't want to spend the money on printing & distributing dead trees, just send me a link to a PDF so I can download it, and then print it out myself if I want to read it on the Tube.
In fact, the only good thing is that where they do have the option to download PDFs or print, you can select only the pages you want, avoiding the adverts.
I'm sure there's all sorts of cleverness that appeals to the people who produce magazines... it's just unfortunate that they're the ones who benefit, not the users.
**with an unerring sense of timing, I've just got a piece of marketing spam from another culprit, Zinio. Apparently it's solicited because I once read an online magazine that was using its pointless software. "You are receiving this email at XXXXX ATdisruptive-analysis.com, because you have received an offer for a digital version of MIT's Technology Review in the past" It graciously offers me the opportunity to 'unsubscribe'. And risk more spam? Wonderful. Another great example of why the whole concept stinks.