Speaking Engagements & Private Workshops - Get Dean Bubley to present or chair your event

Need an experienced, provocative & influential telecoms keynote speaker, moderator/chair or workshop facilitator?
To discuss Dean Bubley's appearance at a specific event, contact information AT disruptive-analysis DOT com

Thursday, November 22, 2007

Why are there no cool local applications for dual-mode WiFi phones?

I am becoming slowly more disillusioned with the notion of WiFi on mobile phones.

For the last 4 years, I have been expecting the addition of WiFi to drive innovation in handsets, and lead to a variety of interesting applications and business models. But to date, I've only really seen 3 use cases:

  • Connection to operator telephony+SMS via WiFi, using UMA, or sometimes SIP.
  • Connection to non-operator telephony based on VoIP (Skype, Truphone, enterprise PBX etc)
  • Connection to the Internet to share a broadband connection for web & email

I suppose 'indoor coverage' is a fourth, and maybe (from the operator point of view) macrocellular offload onto the customer's own broadband connection. But I'd argue that those are justifications rather than actual applications, and in any case overlap strongly with enabling the other three.

I've seen almost nothing about using the WiFi to connect to local computing or electronics resources. Nobody uses a WiFi phone instead of a microphone at conferences. Nobody shares music or video between phone and PC hard drive via WLAN. Most people still sync email & PIM via USB or Bluetooth. Nobody uses their handset as an Xbox or PlayStation controller. Nobody interacts with a street kiosk with a dualmode phone. Nobody orders their own food in a restaurant.

The exception here is in the enterprise, where phones will now hook into the PBX for a variety of purposes beyond voice - and WiFi (albeit usually on single-mode devices) is also used for a variety of specific corporate data applications like stock control or point-of-sale connectivity. But I don't see Nokia N95's or 'handsets' as such, being used in warehouses -although maybe the Symbol MC series count as dualmode phones.

But in the consumer market, WiFi phones are just about telephony and Internet. Apple has helped a bit with the iPhone, so maybe we'll get some innovation there. And in theory, the use of universal plug-n-play (UPnP) on some Nokia devices should facilitate better interworking with consumer electronics.

I suspect there are a few problems that have inhibited the use of cool, local, WiFi-enabled apps on smartphones:

  • Relatively low numbers of WiFi handsets - and often consumers don't know, don't care or can't even switch it on when they do have it. I'm thinking here about people who got an N95 subsidised down to zero, solely choosing it on the basis of a 5MP camera.
  • Relatively low numbers of WiFi homes (and offices) until recently. Plus lots of general horribleness around configuration, security settings etc etc. As an aside, this has also inhibited the use of WiFi in other non-PC devices like cameras.
  • Passive or active discouragement of WiFi by operators, especially in operator-centric, non-Nokia strongholds like the US, Japan & Korea.
  • Lack of willingness by handset makers to rewrite all their embedded applications to exploit WiFi. "Oh no, do we really have to rewrite the music player app to look for a PC hard drive when the phone's in WiFi range?"
  • Usual problem of fragmentation of operating systems & customisations, that makes creating any sort of 3rd-party software a pain. Add this to the fragmentation of home WiFi setups and you multiply the complexity.
  • Generally poor support for developers to write bearer-aware applications - ie apps that behave differently (or are only accessible) when the phone is in WiFi mode. This is slowly changing, with Symbian's new Freeway architecture, for example. Long way to go, though.
  • Potential for 'fights' between operator use of the WiFi, and local applications. What's more important & gets priority - an operator phone call, or a file transfer to the company's Oracle database over the WLAN? It's very difficult to balance the rights and privileges of 'private' WiFi use against 'operator' WiFi, especially if there are multiple SSIDs set up (eg on some home gateways, UMA services have their own WiFi SSID).
  • Generally low awareness of, and low comfort with, WiFi in peer-to-peer mode.

Obviously telephony (operators' or someone else's) and fast web/email access are hugely important. Offloading that phone/Internet traffic from the operator's network is economically attractive for some operators. But I think for WiFi to really get beyond perhaps 10% of handsets, there has to be more than that. With the advent of HSPA/EVDO with flatrate data, various improvements to indoor coverage (eg femtos), there's nothing compelling or unique that you need WiFi for in a phone, except in the enterprise. You can do VoIP over the 3G network. You can browse over it. You could even run UMA over 3G if you really wanted.

For dualmode WiFi phones for consumers to become massmarket, there need to be local applications, connecting to home PCs or consumer electronics, or maybe stuff besides Internet connection at hotspots. And these will mostly need to be non-billable, non-operator applications too.

Put simply - stop calling it WiFi, and start calling it by its techier name, Wireless LAN. Then forget the 'W' too. We need some LAN (local area network) applications for dualmode phones, not just wireless ones.

Over to you, Apple, Nokia, Microsoft & co.


Anonymous said...

There is one existing successful way of using WiFi... well WiFi ad hoc by Nintendo DS. It allows communication with other Nitendo DSs near by, allowing multiplayer gaming experience.

Dean Bubley said...

Yes, absolutely - but what I'm talking about is specifically usage on a dual-mode WiFi/cellular handset.

At the moment, there's no Nintendo-ised phone. This is exactly the sort of application I would have expected to appear... and it hasn't (or if it has, it's been very quiet and certainly hasn't been noticeably successful).

Rajiv said...

Not to mention the complete lack of business models around such apps. We are developing one but if we go by the mobile handset route, we dont see any revenues for us.

Zed said...

The reason why Wifi for phones has not taken of is that Wifi on phones suck.
i) Wifi is no faster than 3G on CPU limited phones
ii) Wifi is a pain to set up on phones
iii) Roaming (3G/Wifi and Wifi/Wifi) does not work
iv) Even builtin apps break if you try to use more than one data bearer or switch from one to another
v) Wifi kills your batteries

Martin said...


you are right I am mostly using Wifi on my phone for things that I can't afford to do via 3G:

-podcast downloading
-picture uploading to flickr
-mobile web browsing, eMail and some small specific apps like weather while I am at home.

The only real local application I use with my Wifi phone is the Mobile Web Server (which turns the concept your are looking for upside down). Very nice application, lets me work on my mobile calendar, check the phonebook on the mobile and let's me send SMS messages all from the PC. Quite some potential there for future applications. The future might well not only see the mobile device control other mobile devices over Wifi but just vice versa.



Buzz said...

Dean, there is a very small company, Calypso Wireless, working on seamless fixed mobile convergence, and who owns the patent on a software/server solution known as ASNAP, that allows cell phones to roam automatically and seamlessly between WiFi and cell towers. Calypso is also apparently running field trials with Nokia-Siemens, and is finalizing a deal with Acacia to go after patent infringers. So, I think Nokia gets it and if Calypso's solution is viable then seamless roaming will be coming in the future.

Yuming said...

I saw a no-name manufacturer/ SIP service provider(?)added IP TV, IP radio and IP camera monitoring into its wi-fi phone application...it could be interesting to see the future of wi-fi mobile phone.

Julian said...

I think this will change significantly over the next couple of years as DLNA-enabled phones appear

but then again standards take a long time to get to a point where they help you do stuff!

Dean Bubley said...

I've heard a few presentations at a conference this week referencing UPnP and dual-mode phones, which is promising.

Buzz - I've tried to contact Calypso countless times in the past. They're far from the only patent-holder in this area - and there are an awful lot of mechanisms to do roaming / handoff between WLAN and cellular. In any case, 'seamlessness' isn't that important in the big scheme of things.

ceedee said...

It would help if Nokia got the Access Point Groups working too!

DIL said...

Dean, Any comments on MaxRoam?