2015 Q1 Update: WebRTC Market Status & Forecasts Report

Disruptive Analysis has published the 2015 Q1 Update of the WebRTC Industry Status Forecasts Report. This is a 50-page refresh of the 2014 report, published last September.


Key questions answered by the report & update include:

• How many people will use WebRTC for key applications? On which devices?
• What is "embedded" or "contextual" communications? Where is it appearing first?
• Where will contact centres exploit WebRTC? How many seats?
• How will WebRTC work in mobile? In browsers or native apps?
• Will WebRTC drive the use of Unified or Disunified communications in enterprise?
• What is the role of telcos in WebRTC? Will they integrate it with IMS?
• Are network equipment & gateway providers competing with cloud/PaaS players?

The report & update are written by Dean Bubley, who has followed WebRTC almost since Day 1. This is the most detailed and continually-updated research available on the WebRTC market, based on primary interviews and detailed quantitative market modelling.

Ordering details at foot of this page

The all-new Q1 2015 update, provided together with the full reference report from Sep'14, covers all the key WebRTC use-cases & companies within:

• Enterprise communications
• Telecom service providers
• Consumer web & mobile apps
• M2M & IoT
• WebRTC PaaS providers & APIs

The report contains the most detailed & comprehensive forecasts on WebRTC adoption available from any analyst firm:

• WebRTC-capable device numbers, by PC/phone/tablet/M2M & geographic region
• Consumer WebRTC users for standalone & app-embedded voice/video
• Business WebRTC users for contact centres, UC and "Disunified" communications
• Telco WebRTC users for VoIP/VoLTE extension, Telco-OTT services & cable/IPTV
• M2M/IoT estimates for WebRTC integration

The report & Q1 update also has detailed qualitative analysis & examples of use-cases, live deployed services and lists of vendors in all the key areas. It covers the critical strategic issues facing WebRTC (standards, browser support, business models, regulation etc) and provides actionable recommendations for the main stakeholder groups. It also has comprehensive background information on key market drivers such as telcos vs. OTT, enterprise BYOx & "disunification" trends, and the emergence of WebRTC cloud and PaaS providers as a critical layer of the value chain.

The Q1 2015 Update is 50 pages long, and gives completely refreshed insight into the whole WebRTC market, with strategic trends & updated forecasts. The accompanying full reference report from Sep'14 is 190 pages in length and contains over 100 charts, tables and graphics. It gives detailed background information on use-cases & the core model methodology.

 Purchasers receive:

• Q1 2015 Update (50 pages, PDF)
• 2014 Full Reference Report (190 pages, PDF)
• 1 hour phone/web briefing on key trends & topics (at a mutually-convenient time)
• Late-2015 Update (coming soon)

Pricing tiers are:

• 1-3 user licence: US$2000
• Corporate licence: US$3000
• Onsite briefing & presentation: please inquire

Payment can be made by credit card, Paypal or bank transfer - see the end of this page for online purchasing, or email information AT disruptive-analysis DOT com to order via PO/invoice, or request further information. 

UK purchasers are subject to 20% VAT, and EU purchasers must submit their EU VAT details for purchase to be exempt. Please email if you are unsure.



CONTENTS - Q1 2015 UPDATE (see below for full 2014 report contents)  
Executive Summary

Strategic WebRTC sector developments  

  Overview

  Standards progress

  Video codecs

  ORTC & Microsoft

  Apple

  Mobile WebRTC

  Federation & WebRTC    

  WebRTC, IoT & the road to contextual comms     

Use-case overview

WebRTC Platforms, Gateways, Tools & APIs

  Overview

  Vendors vs. cloud PaaS providers

  Complete solution sets

WebRTC & Enterprise Communications   

  Unified/Disunified communications & collaboration

  Customer service & support

  Verticalisation

WebRTC & Telecom Service Providers

  Conference presentations

  WiFi-calling vs. WebRTC

  VoLTE & ViLTE

  WebRTC vs. alternative mechanisms for IMS extension     

  Telco vendors and WebRTC

  Telcos as end-users of WebRTC  

WebRTC & Consumer Web & Apps

  Mainstream apps: Calling, messaging, social networking  

  Developer Awareness: Evangelising WebRTC        

WebRTC, Data, IoT & Emerging Use-Cases

Market forecast updates

  Device support  

  PCs

  Smartphones and tablets

  Telecoms use-cases

  Enterprise use-cases

  Contact centres

  UC / DUC systems & WebRTC

  Consumer use-cases

  Summary

 

CONTENTS - FULL SEPTEMBER 2014 REPORT 
Executive Summary and Recommendations

  Strategic issues
  What has changed since 2013?

  Use cases & market segment
  Device support forecasts

  WebRTC adoption forecasts

  WebRTC industry timeline 2014-2019

  Companies & vendors

  Recommendations

    For web & app developers

    For telecom operators

    For enterprise IT & telecom end-users & suppliers

    For network vendors & cloud platforms

    For VoIP, video & messaging providers

    For industry bodies & regulators

    For investors & consultants 

Strategic Issues for WebRTC in 2014/15

  What is WebRTC & why is it important?

  WebRTC standards evolution

  Mainstream developer awareness & adoption

  The battle for the soul of WebRTC: Beyond the Browser
  Value-chain Richness & “The WebRTC Ecosystem”
  The Emergence of Mobile WebRTC
  Participation of key players
  Usability and interaction design

  The mix of WebRTC voice, video and data
  Regulatory considerations
  Evolving attitudes to interoperability
  Regional differences within WebRTC

  New monetisation and business models          

WebRTC Device Support Forecasts
  Introduction
  PC support of WebRTC
  Smartphone support of WebRTC
  Tablet support of WebRTC
  TV & M2M/IoT support of WebRTC
  Summary            

WebRTC Platforms, Gateways, Tools & APIs
  Introduction
  What is needed to develop and launch a WebRTC service?
  Market categorisation & vendor/PaaS fragmentation
  Platform use-cases & differentiating dimensions
  What to develop in-house, what to outsource?
  Platform/API providers: industry dynamics
  WebRTC Platforms/APIs conclusions & predictions

 WebRTC & Enterprise Communications
  WebRTC for business: The Big Picture
  Contact centres & customer support / interaction    Contact centres & customer interaction: Key background issues and trends
    Customer interaction: WebRTC use-cases, roles and adoption drivers
    Amazon Mayday as a Catalyst
    Growth of multi-channel & web live-chat
    Customer interaction: WebRTC deployment
    Contact centre outsourcing
    Customer interaction: WebRTC vendor strategies
  B2B Conferencing
    Conferencing: Key background issues and trends
    Conferencing: WebRTC use-cases, roles and adoption drivers
    Conferencing: WebRTC challenges and limitations
    Conferencing: WebRTC vendor strategies
  Unified communications, IP-PBXs & collaboration
    Overview 
    UC defined: Key background issues and trends
    UC: WebRTC use-cases, roles and adoption drivers
    UC: WebRTC challenges and limitations
    UC: WebRTC vendor strategies
  Application-embedded WebRTC
  Enterprise WebRTC adoption & forecasts
    Overview
    Business demographics
    Adoption of WebRTC in UC, collaboration & business apps
    Contact centre adoption of WebRTC
    Sensitivities

WebRTC & Telecom Service Providers
  Introduction & overview
  Key background trends for telcos & SPs
  Telcos’ current involvement with WebRTC    Overview of WebRTC service segments & business models
    Telco network & IMS/VoLTE/RCS extension
    The extension strategy
    WebRTC & VoIP/VoLTE extension
    Developer IMS/WebRTC APIs
    WebRTC standards evolution for telcos
    WebRTC to extend RCS / joyn
    TV & cable integration of WebRTC
    Non-mainstream communications service providers
  Non-integrated Telco WebRTC
    Build vs. buy vs. resell vs. acquire etc.
    Massmarket telco-OTT VoIP & video-call services
    WebRTC + telco developer / API initiatives
    Enterprise & cloud
    Digital Home services
    Internal uses for WebRTC at telcos
    Investment, incubation etc
 Carrier-focused vendor landscape
    Telecom WebRTC adoption & forecasts
    VoIP/VoLTE+WebRTC forecasts
    Telco-OTT VoIP/video WebRTC forecasts
    Cable/IPTV WebRTC forecasts
 Summary

 WebRTC & Consumer Web & Apps
  General drivers and inhibitors for consumer WebRTC
  Mobile WebRTC Apps
  Video Chat & General Communications
  Social Networking & Messaging
  Games, Entertainment, Music & Media
  Personal Productivity, Tuition & Online Life
  Dating & Adult
  Advertising
  Consumer WebRTC adoption & forecasts 
    Standalone consumer WebRTC VoIP/video forecasts
    Embedded consumer WebRTC forecasts

 WebRTC, Data, IoT & Emerging Use-Cases
  DataChannel evolution
  M2M / IoT
  Emergency Communications & Public Safety
  Forecasts for M2M/IOT & WebRTC 

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