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WebRTC Market Report & Updates


The first & leading analyst study & forecasts for the WebRTC Market and Value Chain. Now with optional subscription package.

Over 5 billion supported devices and a billion individual users by early 2017

Disruptive Analysis has been the key analyst company following #WebRTC since June 2011. It published the first definitive research study in early 2013 and has already released the second update, keeping up with the blistering evolution of ongoing developments. 

Over 300 vendors are now active in the market. The first commercial products and services already entering enterprises, operator networks and the consumer web. With WebRTC support now enabled by default in mainstream web browsers like Chrome, Opera and Firefox, and also now appearing in mobile, WebRTC is already making a major impact. 

Amazon Mayday, American Express, Telefonica Tuenti, Telenor appear.in and various conferencing, UC and developer platforms are leading the way towards new forms of realtime embedded communications. 

While there are still uncertainties and risks, on balance-of-probabilities it will likely be a major driver for innovation, startups, new strategies and growth for major players - and the source of competition or even destruction of established incumbents. 

The early momentum and success (some say hype) also raises many new questions:

  • Which are the earliest use-cases of WebRTC?
  • Will enterprise apps like UC & conferencing lead the charge? 
  • When will massmarket consumer web services & mobile apps exploit it? 
  • Does it enhance or diminish the case for telcos' IMS core networks & APIs?
  • Which operators and vendors will gain traction with WebRTC's impetus?
  • Where is the money?
  • What is the implication of standards fights & unclear support from Apple & Microsoft?
  • How many people will have access to WebRTC - or actually use it? 
There is still a lot of uncertainty and possible scenarios for evolution. Will WebRTC succeed? Who will be winners & losers?

Report author and Disruptive Analysis' founder Dean Bubley says "WebRTC will be extremely important - and, indeed, disruptive. It is one of the most exciting and pivotal technologies I've seen in the last 10 years. (And bear in mind, I'm usually the one debunking & criticising new technologies, not applauding them)."

Disruptive Analysis completed the first major analyst study on WebRTC, including quantitative forecasts of WebRTC-compatible devices and active user base, in February 2013. The report is 160 pages in length, including detailed commentary, analysis and over 50 tables and charts - and forms the cornerstone of ongoing coverage throughout 2013 and beyond. 

The first 29-page update was issued in June 2013, upgrading forecasts because of faster-than-expected market development. The next update came out in October 2013, with another in March 2014. Highlights include:

• 1 billion device threshold crossed in Q1'2014
• 4.6bn devices supporting WebRTC by end-2016
• Active user base (individuals) for WebRTC to exceed 1.8bn people by end-2016

The report and updates are written by Disruptive Analysis' founder Dean Bubley: the authority on the WebRTC industry, who has spoken at or chaired most major WebRTC industry events, as well as private advisory sessions and consulting assignments for leading operators & vendors.  

Disruptive Analysis is the only analyst firm looking in detail across the whole WebRTC industry, from enterprise to telcos to mass-market consumer web services and social networks. The company's heritage in mobile also means more rigorous analysis of how the technology will appear on smartphones and tablets, and coexist with mobile networks and service platforms.


Prices start at $1500 (1-3 users), with a corporate licence at $2500. New purchasers will receive a copy of the March 2014 update, as well as the new upcoming 2014 Edition.


The 2013 report covers:

Executive Summary
Strategic issues          
Use cases      
Impact on key stakeholders  
Market forecasts        
WebRTC industry timeline     

Introduction & Strategic Issues     
Structure of this report           
What is WebRTC & why is it important?       
The web always embraces new capabilities 
The analogy with Flash          
We already have 2-way browser comms: IM chat           
Voice is more than just telephony      
And there’s more....   
WebRTC, RTCWeb, HTML5, WebSocket etc: Acronyms!   
WebRTC APIs           
History of WebRTC   
Industry dynamics: competition, standards & politics
Which companies are involved in WebRTC & why?
Codec wars
WebRTC vs. Flash / Plug-ins
Microsoft and WebRTC         
Apple and WebRTC   
Fit with mobile broadband, LTE & WiFi
Regulatory considerations

WebRTC use-cases
Voice or video?          
Gaining scale & avoiding the n-squared trap 
Use-case evaluation criteria  
Web-based “calling”   
Enterprise contact centres     
Unified communications and collaboration   
Conferencing & hypervoice   
IMS extension / exposure via WebRTC        
Telco-OTT via WebRTC       
Consumer social comms / entertainment / education apps  
Other use cases         

Stakeholders: impacts & recommendations        
Telecom operators     
Key background trends for telcos     
Current service provider involvement with WebRTC           
WebRTC options for telcos: Not just IMS        
Fit with PSTN / IMS / RCS / VoLTE strategies         
Fit with enterprise comms businesses           
WebRTC + Telco-OTT initiatives      
WebRTC + telco developer / API initiatives  
Reselling third-party WebRTC services        
Internal uses for WebRTC at telcos  
Summary, and organisational & executional issues  
Network equipment vendors 
Gateways at the forefront      
Implementation complexities
New product categories         
Threats to network vendors   
Impact on Enterprise UC/conferencing/contact-centre
Impact on Internet players / developers        
Will WebRTC advantage existing web companies or new startups?
Impact on social networking & VoIP "OTT" services
Impact on device vendors     

WebRTC market sizing & forecasts to 2016        
Methodology & definitions     
PC/Mac support of WebRTC
PCs remain in the vanguard of WebRTC uptake
Post-PC era? 
PC browser share and dynamics      
PC browser adoption of WebRTC     
Non-browser support 
Mobile & device support of WebRTC
Installed base of smartphones and tablets    
“Native” WebRTC capability in mobile browser or OS
3rd-party WebRTC support in aftermarket browsers or app SDKs  
Overall WebRTC device installed base         
WebRTC active device/user base     
Scenarios, accelerants & inhibitors   

WebRTC company snapshots       

Drivers and inhibitors 
Use cases      
Monetisation, business models and revenues
Recommendations for all telecom operators
Recommendations for mobile operators       
Recommendations for fixed & cable operators
Recommendations for network equipment vendors 
Recommendations for industry bodies & regulators
Recommendations for investors       
Recommendations for web companies & developers          
Recommendations for device vendors         
Recommendations for Internet VoIP & messaging companies