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Strategies for Contextual Comms - June 15th, London

Join us and senior industry peers


Monday 15thJune, 9.30am-5.30pm

When both myself and Martin Geddes agree on something, it usually means we are (a) right, and (b) ahead of the crowd. Both Martin’s long-term exploration of Hypersense and my near-term research into WebRTC say the same thing: a key emerging growth area is “contextual communications. We are holding a day of insight, debate and networking where we will explore this important topic. (We also have a unique "open mic" session where attendees can give a quick demo or presentation if you want).

The phenomenon of contextual communications is a fundamental shift in value for voice, video and messaging. We are moving away from stand-alone telephone calls and SMS, where the transport was central and linked to the application. Communications will both be embedded in context (apps, websites, devices) and will use contextual information to drive better outcomes for users.

We are moving from a world of "dumb services" such as phone calls, to one where the value comes from the use of increasingly smart machines that assist us to get jobs done. For them to work they need contextual data about our purpose or intent.

The impact is widespread. The revenue bases of telephony and mobile messaging are up for grabs. There will be winners and losers in Web apps, CRM and enterprise social media, all driven by this trend. Telcos have a chance to begin again, or evolve their legacy services.

The new world of contextual communications is made from apps, generic Internet/data transport, open media protocols, pervasive sensors, machine learning and advanced analytics. 

Between myself & Martin we have created a detailed map of the emerging ecosystem, and a roadmap to this future. It is based on our long experience as observers at the leading edge of voice innovation, our deep combined knowledge of the complete technology stack, and our practical field expertise as consultants and high-profile public speakers.

We have been running similar workshops together for nearly 4 years in the US, Europe and Asia. (Our last joint presentation in Bangkok in late 2013 is here and has over 30,000 views). This is the only public event we currently have planned for this year, so it’s your only chance to find out what we’re telling our consulting clients. We both believe this workshop represents a qualitative jump in our understanding and your revenue opportunity.  

Attendance is limited to 30 people, and if the past is any guide we expect to sell out.

What is “Contextual Communications?”

The idea of “contextual communications” brings together many trends:
  • Data-driven decision making and analytics, plus machine learning.
  • Sensor data, such as location, device orientation, user actions and gestures, proximity, bodily monitoring.
  • Contextual information such as personal data feeds and environmental data.
  • Activity streams and social media.
  • Hypervoice technology, including sense-making technologies like speech recognition and sentiment analysis.
  • Democratised communications services, including application platforms, cloud APIs and WebRTC.
Together these are re-defining the voice and messaging user experience, such as:
  • New heuristics to determine how important a call is, and therefore whether to interrupt the recipient from another activity.
  • Exploiting device sensors, so a phone lying flat on a table makes the app go into “conference room” mode.
  • Using contact centre technologies like sentiment analysis (e.g. anger) to guide conversations to better outcomes.
Who should come? Anyone in a product or technology strategy or marketing role. You might work in any one of the players in the ecosystem: B2C communications & messaging (CRM, call centres); UX designers; telcos (voice + network strategy); consumer voice & app platforms; search; sensors & devices; machine learning; analytics; regulators; or investors.

Agenda: (subject to minor changes)

Session 1: Overview
             Triggers for change: why is contextual comms happening now?
             Models to make sense of the change
             Different context types & their impact (in context vs. using context info)
             Technology enablers (e.g. social robotics, wearables, WebRTC, PaaS, etc.)
             Challenges: privacy, performance, price, monetisation, etc.
             Ecosystem map: role of vendors, operators, device suppliers, s/w devs etc
Session 2a: Our examples & case studies
             Our examples (Talko, Voxygen - orientation, Cisco Spark, Mindmeld, etc.)
             Contact centres, conferencing, consumer apps, enterprise verticals etc
             Omnichannel communications & contextual continuity
Session 2b: Participant showcase
             Showcase of attendee product/service examples
             “Open-mic” session – bring a demo or presentation
             How do you define “contextual communications”?
             Your challenges and opportunities
Session 3: Possible futures
             Demand: What problems to solve? (making existing stuff better via comms apps; comms as a feature; tackling new problems)
             Supply: technology + product roadmap; context “supply chains”
             Timelines + prerequisites
             Infrastructure: sensing and sense-making
             Value chains: who makes the money?
Session 4: “Phone Call Of The Future”
Group work on case studies:
             small workgroup
             affinity group (e.g. sports)
             airport of the future
             contact centre
             Specific areas for future work
             Formalising an ontology / set of terms, to avoid confusion?
The price is £695+VAT. A 30% discount is available for a second attendee. The event is being held in the Westbury Hotel, Mayfair, London.

To book your place or for further information please get in touch at information AT disruptive-analysis DOT com, or use the Paypal/Card button below.
Online booking - June 15th event - Paypal or Credit Card

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