For the last two years, I've been saying that "there's no such thing as mobile search". I've completely disagreed with the rhetoric that "people don't want to search on mobile, they want to find things".
Instead, I believe that broadly, people just want to use Google on their phones. If I want to find an address, or a restaurant, or cheat in a pub quiz, there's a perfectly easy way to do it, without some newfangled search tool that guesses my context wrong.
So Symbian CTO David Wood's write-up of a Google presentation last week made me feel validated:
"The surprising thing is that the spider graph for mobile-originated search enquiries had a very similar general shape to that for search enquiries from fixed devices. In other words, people seem to want to search for the same sorts of things - in the same proportion of times - regardless of whether they are using fixed devices or mobile ones."
Unlike David, I'm not surprised.
Speaking Engagements & Private Workshops - Get Dean Bubley to present or chair your event
Need an experienced, provocative & influential telecoms keynote speaker, moderator/chair or workshop facilitator?
To see recent presentations, and discuss Dean Bubley's appearance at a specific event, click here