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Wednesday, August 13, 2014

NEW! 2014 WebRTC Report Preview: 900m Business/Enterprise Users of WebRTC by 2019

Disruptive Analysis was the first analyst house to publish a detailed study and forecasts on WebRTC, way back in February 2013. The continually-updated forecasts of device support (c4bn by end-2016) are used across the industry, with the exponential-type chart a standard feature of conference presentations.

Now, Disruptive Analysis is preparing to launch a full refresh of the reference document on the industry's progress & forecast adoption rates. As before, it will cover all use-cases for WebRTC - enterprise B2C & B2B, consumer web, and telecom operators - adding in new analysis of areas like cloud platforms, real-time data, M2M/IoT and mobile WebRTC.

The report will be published in the next few weeks and will be 100+ pages in length, including more than 30 charts, tables and forecasts. Data will include updated estimates of device support of WebRTC (including PCs, tablets and smartphones) with geographic breakdowns. Uniquely, there will also be quantified forecasts per major use-case.

The report examines the shifting support of browser vendors and mobile platforms, including the role of ORTC, and 3rd-party cloud APIs used for creating WebRTC apps on mobile devices.

As a preview of one of the new data-sets, Disruptive Analysis is releasing an important new forecast. By the end of 2019, the total number of business-related users of WebRTC will exceed 900m, worldwide. This will split fairly evenly between regular users and occasional users. The full report will have more detail, methodology and analysis of this dataset.

The scale and scope of WebRTC adoption in enterprise and small-businesses is particularly stark, when one considers that there are only 300-400m conventional business "phone system" extensions or seats today using PBXs, IP-PBXs and UC. In other words, many or most business users of WebRTC will not get that capability from their normal business voice infrastructure.

Instead B2B WebRTC functions will be offered from sources such as:

  • 3rd-party videoconferencing platforms and services
  • Application-embedded communications (eg in horizontal systems like ERP, or dedicated vertical-industry software)
  • Public cloud/app-based services, including free or "consumer-grade" products, business social-networking and other sources
  • Carrier-based VoIP/VoLTE services extended over WebRTC
  • Mobile-only services delivered via device browsers and native apps
  • Guest access from customers/suppliers' systems or web portals 
As well as today's main business communications platforms of UC, conferencing and contact-centres, Disruptive Analysis also expects a range of new middleware platforms to emerge, embedding WebRTC directly into other applications. Several vendors and cloud platforms are already enabing that type of capability - some will be integrated with existing systems, while others will focus on new standalone "islands".

There is a parallel here with the telco world - a new class of customised business applications will embed "B2B-OTT communications", bypassing the classical central control of voice/UC vendor platforms, and with separate identity and security models.

This is just one of the angles that the new 2014-edition Disruptive Analysis WebRTC report will cover. There will also be detailed examination of service-provider use-cases for WebRTC, as well as adoption by the general "consumer web" and mobile apps.

All new online orders & payment for the existing WebRTC report (last updated in March 2014) will automatically receive the new report on publication. Click HERE to order the previous study.

For other inquiries about the report or to pre-order, please contact:
information AT disruptive-analysis DOT com

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