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Thursday, October 02, 2014

New WebRTC Analyst Report & Forecasts published: Towards 6bn devices & 2bn users

I've now completed & published the updated 2014 version of the Disruptive Analysis WebRTC Industry Status & Forecasts Report. I believe that it is the most detailed research-company study on WebRTC available, based on ongoing primary research, extensive quantitative market modelling and a thorough investigation of as many use-cases as possible.
  • WebRTC “Democratises” realtime comms from specialists to a broader developer base
  • Use cases in many sectors: telecoms, consumer web, enterprise comms, M2M etc
  • One of the most disruptive & important web/telecoms innovations for 10 years
  • 6+ billion capable devices, and c2 billion individual users of WebRTC by end-2019
  • Evolving from original browser-based standard to richer “comms philosophy”
  • Smartphone & tablet capability for WebRTC starting to ramp up strongly
  • Pivotal role for new tier of cloud platform / API players. Also open-source critical
  • Microsoft involvement in new ORTC standard a good sign. Apple still MIA
  • “Headline acts” like Amazon, Amex, Snapchat, Google catalysing wider interest
  • Early use-cases for customer care, web calling, conferencing & some verticals
  • Enterprise will see WebRTC in both unified and “dis-unified” comms contexts
  • Telcos/SPs getting more serious. 10+ service launches, but IMS integration slow
  • Magnifies the “OTT” threat for telcos, but also eases Telco-OTT innovation
  • Numerous “gateway” sub-types for vendors to target, but moving to XaaS models
  • Monetisation of WebRTC will be heavily use-case dependent
  • Still some impatience with pace of development – but a lot happening below surface
  • As in 2013, Disruptive Analysis believes the hype is still justified
To order, see base of this page

To give some background - I've been watching WebRTC since its inception in mid-2011. I've advised numerous market participants on WebRTC specifically, and the broader Future of Voice/Video for a long time prior to its arrival; I'm also a regular figure at industry conferences & webinars covering the technology in Europe, North America and Asia. I was recently annointed as a "WebRTC Pioneer" by the guys at TMC (thanks!)

The first edition of the report, published in February 2013, set the standard for forecasts, with data ("4bn devices by 2016") used almost ubiquitously across the industry. 

Since then, much has changed. 2013 and 2014 have seen huge evolution. In particular, it has evolved from a “purist” web- and browser-centric standard, to one that has broadened to integrate with established communications systems, as well as being embedded directly into mobile apps and M2M devices. While its deployment varies in pace by sector, it is now applicable to so many different areas and use-cases that delay in any one context cannot derail the overall proposition.
Looking towards 2015, Disruptive Analysis sees the picture evolving again. WebRTC-based capabilities will crop up in day-to-day websites, as well as dedicated platforms for businesses or telecom verticals. New formats will also emerge, including integration with cable set-top boxes for interactive TV-based usage, or various other M2M and data-connectivity variants.  
The all-new 190-page report extends it the original analysis considerably. It covers all the key WebRTC use-cases & companies within:
  • Enterprise communications
  • Telecom service providers & cable
  • Consumer web & mobile apps
  • M2M &IoT
  • Cloud platforms & APIs

The report contains the most detailed & comprehensive forecasts on WebRTC adoption available from any analyst firm:
  • WebRTC-capable device numbers, by PC/phone/tablet/M2M & geographic region
  • Consumer WebRTC users for standalone & embedded voice/video
  • Business WebRTC users for contact centres, UC and app-embedded communications
  • Telco WebRTC users for VoIP/VoLTE extension, Telco-OTT services & cable/IPTV
  • M2M/IoT estimates for WebRTC integration

The report has detailed qualitative analysis & many examples of use-cases, live deployed services and lists of vendors in all the key areas. It covers the critical strategic issues facing WebRTC (standards, browser support, business models, regulation etc) and provides actionable recommendations for the main stakeholder groups. It also has full background information on market drivers such as telcos vs. OTT, enterprise BYOx trends, and the emergence of WebRTC cloud and platform providers.

The report is 190 pages in length and contains over 100 charts, tables and graphics.

It is available either as a one-off report, or as a subscription with two interim updates of c25 pages length, scheduled for publication in Dec/Jan and Apr/May timeframes. 

Pricing of the report is as follows:
  • 1-3 user licence: US$1700 for main report, $2500 with 2x interim updates
  • Corporate licence: US$2500 for main report, $3700 with 2x interim updates
Payment can be made by credit card, Paypal or bank transfer - see the end of this page for online purchasing, or email information AT disruptive-analysis DOT com to order via PO/invoice, or request further information. 

Please also get in touch if you are interested in internal workshops, custom advisory projects or speaking engagements about WebRTC.


Executive Summary and Recommendations
  Strategic issues
  What has changed since 2013?
  Use cases & market segment
    Platforms & cloud APIs
    Telecoms operators
    Consumer web & apps
    M2M & IoT
  Device support forecasts
  WebRTC adoption forecasts

  WebRTC industry timeline 2014-2019
  Companies & vendors
    For web & app developers
    For telecom operators
    For enterprise IT & telecom end-users & suppliers
    For network vendors & cloud platforms
    For VoIP, video & messaging providers
    For industry bodies & regulators
    For investors & consultants 

Strategic Issues for WebRTC in 2014/15

  What is WebRTC & why is it important?
  WebRTC standards evolution
    Roles of IETF, W3C & others
  Mainstream developer awareness & adoption
  The battle for the soul of WebRTC: Beyond the Browser
  Value-chain Richness & “The WebRTC Ecosystem”
  The Emergence of Mobile WebRTC
  Participation of key players
     Apple & WebRTC
     Microsoft, WebRTC and ORTC
     Where are the OTTs?
  Usability and interaction design
  The mix of WebRTC voice, video and data
  Regulatory considerations
  Evolving attitudes to interoperability
  Regional differences within WebRTC
  New monetisation and business models          

WebRTC Device Support Forecasts
  PC support of WebRTC
  Smartphone support of WebRTC
  Tablet support of WebRTC
  TV & M2M/IoT support of WebRTC

WebRTC Platforms, Gateways, Tools & APIs
  What is needed to develop and launch a WebRTC service?
  Market categorisation & vendor/PaaS fragmentation
  Platform use-cases & differentiating dimensions
  What to develop in-house, what to outsource?
  Platform/API providers: industry dynamics
  WebRTC Platforms/APIs conclusions & predictions
    Solutions-oriented platforms
    Distribution channels for WebRTC platforms & APIs
    WebRTC platform interoperability?

 WebRTC & Enterprise Communications
  WebRTC for business: The Big Picture
    The strategic “Great Game”
    Introduction to WebRTC in enterprise
    Beyond UC: The emergence of enterprise WebRTC frameworks
    Background: General trends in enterprise communications
    CEBP revisited
  Contact centres & customer support / interaction
    Contact centres & customer interaction: Key background issues and trends
    Customer interaction: WebRTC use-cases, roles and adoption drivers
    Amazon Mayday as a Catalyst
    Growth of multi-channel & web live-chat
    Customer interaction: WebRTC deployment
    Contact centre outsourcing
    Customer interaction: WebRTC vendor strategies
  B2B Conferencing
    Conferencing: Key background issues and trends
    Conferencing: WebRTC use-cases, roles and adoption drivers
    Conferencing: WebRTC challenges and limitations
    Conferencing: WebRTC vendor strategies
  Unified communications, IP-PBXs & collaboration
    UC defined: Key background issues and trends
    UC: WebRTC use-cases, roles and adoption drivers
    UC: WebRTC challenges and limitations
    UC: WebRTC vendor strategies
  Application-embedded WebRTC
  Enterprise WebRTC adoption & forecasts
    Business demographics
    Adoption of WebRTC in UC, collaboration & business apps
    Contact centre adoption of WebRTC

WebRTC & Telecom Service Providers
  Introduction & overview
  Key background trends for telcos & SPs
    Ubiquitous broadband driving all-IP communications: 4G, 5G, fibre, cable
    Service innovation, strategic direction & telco organisation
    Network-based services innovation vs. Non-network
    The “OTT model”: Decoupling access from service
    Network & OSS evolution: NFV & SDN
    “Peak Telephony” and the importance of “intent” for communications
    Fragmentation of communications – is “disunified comms” the real trend?
  Telcos’ current involvement with WebRTC
    Overview of WebRTC service segments & business models
    Telco network & IMS/VoLTE/RCS extension
    The extension strategy
    WebRTC & VoIP/VoLTE extension
    Developer IMS/WebRTC APIs
    WebRTC standards evolution for telcos
    WebRTC to extend RCS / joyn
    TV & cable integration of WebRTC
    Non-mainstream communications service providers
  Non-integrated Telco WebRTC
    Build vs. buy vs. resell vs. acquire etc.
    Massmarket telco-OTT VoIP & video-call services
    WebRTC + telco developer / API initiatives
    Enterprise & cloud
    Digital Home services
    Internal uses for WebRTC at telcos
    Investment, incubation etc
 Carrier-focused vendor landscape
    Telecom WebRTC adoption & forecasts
    VoIP/VoLTE+WebRTC forecasts
    Telco-OTT VoIP/video WebRTC forecasts
    Cable/IPTV WebRTC forecasts

 WebRTC & Consumer Web & Apps
  General drivers and inhibitors for consumer WebRTC
  Mobile WebRTC Apps
  Video Chat & General Communications
  Social Networking & Messaging
  Games, Entertainment, Music & Media
  Personal Productivity, Tuition & Online Life
  Dating & Adult
  Consumer WebRTC adoption & forecasts 
    Standalone consumer WebRTC VoIP/video forecasts
    Embedded consumer WebRTC forecasts

 WebRTC, Data, IoT & Emerging Use-Cases
  DataChannel evolution
  M2M / IoT
  Emergency Communications & Public Safety
  Forecasts for M2M/IOT & WebRTC 

About Disruptive Analysis            


Payment can be made by credit card or Paypal below - report will typically be delivered via email within 24 hours. Please select:
  • 1-3 users vs. corporate licence
  • One-off report vs. inclusion of 2x interim updates
  • VAT details / payment for UK/EU purchases
Please email information AT disruptive-analysis DOT com for PO/invoice, or request further information. 

WebRTC Report, 1-3 users

WebRTC Report, Corporate Licence

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