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Saturday, March 14, 2015

NEW: Inaugural Contextual Comms Workshop June 15th

The feedback to my recent post and presentation on Contextual Communications has made me realise that this is a major, long-term trend that deserves more coverage, analysis and client interaction. It's also prompted a number of discussions with regular collaborators and partners.

When both myself and Martin Geddes agree on something, it usually means we are (a) right, and (b) ahead of the crowd. Both Martin’s long-term exploration of Hypersense and my near-term research into WebRTC say the same thing: a key emerging growth area is “contextual communications”. It spans multiple domains - telecoms, enterprise, consumer web/apps, IoT, verticals and beyond.

You are invited to join us and senior industry peers in London on Monday 15th June - Martin & I are holding a day of insight, debate and networking where we will explore this important topic.

The phenomenon of contextual communications is a fundamental shift in value for voice and messaging, and will largely define video communications models in entirety. We are moving away from stand-alone telephone calls and SMS, where the data transport was central.

Contextual communications can be divided up in multiple ways. In some instances communications will be in a context (eg a web-page or device), but the more interesting trends are where it uses contextual data. The context can be fixed, or changing over time.

In the new model, the value comes from the use of increasingly smart software machines that assist us to get jobs done. For them to work they need contextual data about our purpose or intent - which can come from "virtual" world (your online context), the real world (sensors), or analytics and big data.


The impact will be widespread - and beyond most peoples' initial assumptions. The revenue bases of telephony and mobile messaging are up for grabs. There will be winners and losers in Web apps, CRM and enterprise social media, all driven by this trend. The fit with domains such as UC, IMS, WebRTC, NFV and VoIP is up for grabs. Questions around regulation, value-chains and platform/OS control abound.

The new world of contextual communications is made from generic data transport, open media protocols, pervasive sensors, machine learning and advanced analytics. Between us we have created a detailed map of the emerging ecosystem, and a roadmap to this future. It is based on our long experience as observers at the leading edge of voice innovation, our deep combined knowledge of the complete technology stack, and our practical field expertise as consultants and high-profile public speakers.

We have been running similar workshops together for nearly 4 years in the US, Europe and Asia. (Our last joint presentation in Bangkok in late 2013 is here and between my & Martin's portfolios had had over 30,000 views). This is the only public event we currently have planned for this year, so it’s your only chance to find out what we’re telling our consulting clients. We both believe this workshop represents a qualitative jump in our understanding and your revenue opportunity. Attendance is limited to 30 people, and if the past is any guide we expect to sell out.

Who should come? Anyone in a voice/video product or technology strategy or marketing role. You might work in any one of the players in the ecosystem:
voice & app platforms; network equipment; sensors & devices; machine learning; analytics; B2C messaging (CRM, call centres); UX designers; telcos (voice + network strategy); search; regulators; or investors.

The price is £695+VAT. A 30% discount is available for a second attendee. The event is being held in the Westbury Hotel, Mayfair, London.

Email me at information AT disruptive-analysis DOT com for details on attendance and payment, which can be made by credit-card, Paypal or PO/invoice. I will also be at Enterprise Connect in Orlando March 16-19th, NGMN 5G Conference Munich March 24-25th, Monetising OTT in London March 26th if you wish to discuss this area with me.

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