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Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Thursday, June 22, 2023

Data traffic growth forecasts - AD Little's new report has a lot better methodology than most

This post originally appeared on June 5 on my LinkedIn feed, which is now my main platform for both short posts and longer-form articles. It can be found here, along with the comment stream. Please follow / connect to me on LinkedIn, to receive regular updates (about 1-3 / week)

When I saw that Arthur D. Little had published a report on “The evolution of data growth in Europe”, on behalf of ETNO Association & GSMA, I rolled my eyes.
 
Both organisations have previously published terrible studies by consultants, riddled with flawed assumptions and dodgy multiplier "fiddle factors". I’ve loudly criticised Axon and Coleago reports related to the (un)#fairshare and #6GHz #spectrum debates respectively.
 
So I started the ADL report with trepidation, not helped by a strange typo / editing error in the first paragraph.
 
But actually, the report is pretty good, and I broadly agree with both methodology and conclusions, albeit with one major caveat.
 
It estimates usage of home and mobile broadband on the basis of hours-per-day of active use of heavy applications such as video streaming, gaming and possible metaverse-type experiences.
 
I’ve used GB-per-hour myself, to model passenger data-traffic demand on trains. It makes more sense than the usual Gbps, as most applications are “bursty”. It also fits the typical heuristics of human behaviour. How many seconds a day do you spend on social media?
 
The central prediction of 20% growth in fixed traffic and 25% for mobile usage seems reasonable. I could argue for 25/20 rather than 20/25, but it's fine as a rough estimate.

Importantly these rates for the next few years are well within the bounds of both fixed broadband (moving to #FTTP) and mobile (on #5G) without incremental investments in extra capacity, beyond the main "generational" shift & CAPEX. And that is driven by government policy and competition, not traffic load and congestion. The report convincingly shows that nobody really needs/values more than 100Mbps for current apps, so #gigabit networks have plenty of headroom.

My main criticism is there is no analysis of mobile device traffic carried over fixed networks and #WiFi. Smartphones used at home for video, gaming or social media will be c80% on Wi-Fi, and indoor usage is c80% of the total.

The report also talks about AI pre-emptively downloading content for “infinite scrolling”, but doesn't suggest it could be smart enough to do so mostly over cheap / low-energy fixed connections. (IMO, by 2030, governments may *mandate* cellular offload via neutral-host or Wi-Fi for indoor use).

I agree with the report's assertions that VR is in an indoor/fixed application, that most #IoT traffic is a rounding-error and that #Web3 is probably irrelevant. The #metaverse scenarios seem mostly plausible.
 
One area I think ADL underestimates is fixed broadband for video streaming. While Netflix and YouTube are “active” viewing, historically, many people just leave broadcast TV switched on, even if nobody is in the room except the cat.

If TV really goes online-only, then that becomes a genuine “waste” of capacity, unless you can advertise to pets.

Overall - really quite good analysis, which (ironically, given the sponsors) fatally undermines the #InternetTrafficTax rhetoric.

 


Sunday, November 07, 2021

No, the Metaverse is not the killer app for 5G

(This article was initially published on my LinkedIn Newsletter - click here to see the original, plus comment thread. And please subscribe!)

Let's stop the next cliche before it even starts.

Most knowledgeable people now roll their eyes in derision whenever they hear the words 5G and autonomous driving (or robotic surgery) mentioned in the same sentence. But the mobile industry's hypesters are always casting around for some new trope - and especially the mythical "killer app" that could help to justify the costs and complexity.

And as if on cue, the Metaverse - essentially a buzzword meaning a hybrid of AR/VR with the social web, collaboration and gaming - has captured the headlines.

No alt text provided for this image

The growing noise around Metaverse technologies - and especially Facebook's recent rebrand to Meta - is attracting a whole slew of bandwagon-jumpers. The cryptocurrency community has been the first to trumpet its assumed future role - perhaps unsurprisingly, since they tend to be even more fervent and boosterish than the mobile sector. But we're also seeing the online shopping, advertising and gaming worlds hail the 'Verse as the next big thing.

Next up - I can pretty much guarantee it - will be the 5G industry talking about millisecond latency and buying a "Metaverse network slice". We'll probably get the edge-computing crowd popping up shortly afterwards too. I've already seen a few posts hailing the Metaverse as the possible next big thing for MNOs (mobile network operators).

They're wrong.

The elephant in the room

If you've found this article without knowing my normal coverage themes, you might be surprised to read that the single biggest issue for connecting Metaverse devices and users will be real, physical walls.

If you go through Mark Zuckerberg's lengthy video intro to Meta and his view of future technologies, you'll notice that a high % of scenarios and use-cases are indoors. Gaming from your sofa. Virtual living rooms. Hybrid work environments blending WFH with in-person meetings, and so on.

This shouldn't be a huge surprise. The more immersive a technology is - and especially if it's VR rather than AR based - the more likely people will take part while seated, or at least not while walking around an outdoor environment with obstacles and dangers. Most gaming, and most business collaboration takes places indoors too.

And indoor environments tend to have particular ways that connectivity is delivered to devices. Generally, Wi-Fi tends to be used a lot, as the access points are themselves indoors, at the end of broadband connection or office local area network.

Basically, wireless signals at frequencies above 2-3GHz don't get inside buildings very well from outside, and the higher the performance, the worse that propagation tends to be. Put simply, 5G-connected headsets and other devices will generally not work reliably indoors, especially if they have to deliver consistent high data speeds and low latencies which need higher frequencies. We can also expect the massive push for Net Zero in coming years to mean ever-better insulated buildings, which will make matters even worse for wireless signals as a side-effect.

For sure, certain locations will have well-engineered indoor 5G systems that will work effectively - but software developers generally won't be able to assume this. Airports, big sports venues, shopping malls and some industrial sites like factories will be at the top of the list for these types of solutions. For those locations, 5G Metaverse connections may well be widely used and effective. However, those are the exceptions - and it will take many years to deploy new in-building systems, or upgrade existing infrastructure anyway.

In particular, most homes and offices will have patchy or sometimes no 5G coverage, especially in internal rooms, elevators or basements. (There might be a 5G signal or logo displayed on the device, but that doesn't mean that the famously-promised gigabit speeds or millisecond latencies will actually be deliverable).

In those locations, expect Metaverse devices to use Wi-Fi as a baseline - and increasingly the Wi-Fi 6/6E/7 generations with better capabilities than previous versions.

What the Meta video tells us

I'm aware that the Metaverse is more than just Facebook / Meta, but the 1h17 video from Zuck (link) is not a bad overview of what to expect in terms of experiences, devices and business models. Obviously there will be different views from Epic Games, Microsoft's various initiatives around Hololens and Mesh, plus whatever Apple is quietly cooking up, but this is a decent place to start.

The first thing to note is the various Horizon visions that Meta is pitching - Home, Worlds and Workrooms. These are (broadly) for close social interaction, gaming/larger-scale social and business collaboration - especially hybrid work.

Mostly, the demos and visions are expected to take place from the participant's home, office, school or similar venue. There's a couple of outdoor examples of enhanced sports, or outdoor art/advertising as well. Virtual desktops, avatars that mimic eye and facial movements and so on.

In terms of devices, there's a large emphasis on headsets (obviously the Oculus Quest, and also the new high-end Cambria device promised for 2022) as well as discussions of AR glasses, from the RayBan Stories recently launched, to a forthcoming project called Nazare.

The technology discussion is all around the functional elements, not the connectivity. Optics, sensors, batteries, displays, speakers, cameras and so on. There are developer tools for hand and voice interaction, and presence / placement of objects in the virtual realm. There's lots of discussion around creators, advertising and the ability to own (and interoperate) virtual avatars, costumes and furniture. There are also nods to privacy, as would be expected.

There's no mention of connectivity, apart from noting that Cambria will have radios of some sort. The section on the "Dozen major technological breakthroughs for next-gen metaverse" doesn't mention wireless, 5G or anything else.

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It's worth noting that Oculus devices and the RayBan glasses today use Wi-Fi. We can also expect the gesture-control in future will likely lean on UWB sensors. Outside of Facebook / Meta essentially all of today's dedicated AR/VR headsets connect with Wi-Fi or a cable, to a local network or broadband line. (That might be 5G fixed-wireless to the building for a few % of homes, but that will still use Wi-Fi on the inside).

Where cellular 4G/5G takes a role in XR is where the device is tethered to a phone or modem, or is experienced actually on the smartphone itself - think Pokemon Go, or the IKEA app that lets you design a room with virtual furniture.

We can expect the same with the Metaverse. If you're using a smartphone to access it, then obviously 5G will play a role, just as it will for all mobile apps in 3-4 years time when penetration has increased.

Will Cambria and future iterations feature 5G built-in? Maybe but I doubt it, not least because of the extra cost and engineering involved, as well as multiple versions to support different regional frequency options. Would a future Apple AR/Metaverse headset feature cellular, like some versions of the Watch? Again, that's possible but I wouldn't bet on it.

In the second half of the decade, later versions of 5G (Release 17 & 18) will have useful new features like centimetre-accuracy positioning that could be useful for Metaverse purposes - but again, that's reliant on having decent coverage in the first place. There will likely be some useful aspects outdoors though - for instance accurate measurement of vehicles on roadways.

Facebook Connectivity becomes Meta too

One other thing I noticed is a reference on LinkedIn to Facebook's often-overlooked Connectivity division, which does all sorts of interesting programmes and initiatives like TIP (which does OpenRAN and other projects), Terragraph 60GHz mesh, Express Wi-Fi and the low-end Basics "FB-lite" platform for developing markets with limited network infrastructure.


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Apparently it's now being renamed Meta Connectivity - partly I guess because of the reorganisation and rebranding of the group overall, but also as a longterm part of the Metaverse landscape.

To me, that also indicates that the Metaverse is going to use multiple wireless (and wired) technologies - which aligns with Zuckerberg's view that it's more of a reinvention of the Internet/Web overall, rather than a particular app or experience.

Bandwidth-heavy? Or perhaps not....

One other thing needs to be considered around the Metaverse and connectivity. The immediate assumption is that such a "rich" environment, either full-virtual or overlaid onto a view of the real world, will need lots of data - and therefore the types of bandwidths promised by 5G. If we all use Metaverse devices to project "virtual TV screens" onto virtual surfaces, it will use lots of capacity, supposedly.

But it strikes me that avatars (even photo-realistic ones) & 3D reconstructions of real-world scenes will likely need less bandwidth than actual video. Realtime rendering will likely be done on-device in most cases, just sending the motion/sensor data or metadata about objects over the network.

Clearly this will depend on the exact context and application, but if your PC or phone or headset has a model of your friend's virtual house, or your virtual conference room - and all the objects and people/avatars in it - then it doesn't actually need realtime 4K video feeds to show different views.

In addition, the integration of eye-tracking allows pre-emptive downloads or actions, so "pseudo-latency" can seem very low, irrespective of the network's actual performance. If the headset sees you looking at a football, it can start working on the trajectory of a kick 10's or even 100's of milliseconds before you move your virtual leg.

That said, the sensor data uplink & motion control downlink will need low latency, but I suspect that will be more about driving localised breakout and peering rather than genuine localised compute. If you're in a hybrid conference with distant colleagues, the main role for edge-computing is to offload your data to the nearest Internet exchange with as few hops as possible.

(Some of the outdoor scenes in the Meta video from Connect seem rather unrealistic. They show groups of people playing table tennis and a virtual basketball match with "friends on the other side of the world", which would involve some interesting issues with the speed of light and how that would impact latency.)

Conclusion

In a nutshell - no, the Metaverse isn't the killer app for 5G.

The timelines align between the two, so where 'Verse apps are used on smartphones they'll increasingly use 5G if it's available and the user is out-and-about. But that's correlation, not causation. Those smartphones will typically be connected via Wi-Fi when at home, school or work. I suspect the main impact on smartphones will be on the need for better 3D graphics capability and enhanced sensors and cameras, rather than the network side.

Will we see some headsets or glasses with built-in cellular radios, some with 5G support? Sure, there will certainly be a few emerging in coming years, especially for enterprise / private network use. I'd expect field-workers, military, or industrial employees to exploit various forms of AR and VR in demanding situations well-suited to cellular, although many will tether a headset or glasses to a separate modem / module to reduce weight.

Many devices will also include various other wireless technologies too - Wi-Fi, Bluetooth, maybe Thread/Matter, UWB and so on.

But if anything, I suspect that the Metaverse may turn out to be the killer app for WiFi7, especially for home and office usage. That doesn't mean that 5G won't benefit as well - but I don't see it as a central enabler, given the probable heavy indoor bias of the main applications. (I don't think that cryptocurrency or edge-computing are key enablers either, but those are debates for another day)

(This article was initially published on my LinkedIn Newsletter - click here to see the original, plus comment thread. And please subscribe!)

#Metaverse #Facebook #Meta #AugmentedReality #VirtualReality #5G #WiFi #MixedReality #Mobile #Wireless #Devices #Gaming #Collaboration #HybridWorking

Wednesday, November 25, 2020

Interoperability is often good – but should not be mandated

Note: this post was first published via my LinkedIn Newsletter. Please subscribe (here) & also join the comment & discussion thread on LI

Context: I'm going to be spending more time on telecom/tech policy & geopolitics over the next few months, spanning UK, US, Europe & Global issues. I'll be sharing opinions & analysis on the politics of 5G & Wi-Fi, spectrum, broadband plans, supply-chain diversity & competition.

Recently, I've seen more calls for governments to demand mandatory interoperability between technology systems (or between vendors) as a regulatory tool. I think this would be a mistake - although incentivising interop can sometimes be a good move for various reasons. This is a fairly long post to explain my thinking, with particular reference to Open RAN and messaging.

Background & history

The telecoms industry has thrived on interoperability. Phone calls work from anywhere to anywhere, while handsets and other devices are tested & certified for proper functioning on standardised networks. Famously, interoperability between different “islands” of SMS led to the creation of a huge market for mobile data services, although that didn't happen overnight in many countries.

Much the same is true in the IT world as well, with everything from email standards to USB connections and Wi-Fi certification proving the point. The web and open APIs make it easier for cloud applications to work together harmoniously.

Image source: https://pixabay.com/illustrations/rings-wooden-rings-intertwined-100181/

 But not everything valuable is interoperable. It isn't the only approach. Proprietary and vertically-integrated solutions remain important too.

Many social media and communications applications have very limited touch-points with each other. The largest 4G/5G equipment companies don’t allow operator customers to mix-and-match components in their radio systems. Many IT systems remain closed, without public APIs. Consumers can’t choose to subscribe to network connectivity from MNO A, but telephony & SMS from ISP B, and exclusive content belonging to cable company C.

This isn't just a telecom or IT thing. It’s difficult to get different industrial automation systems to work together. An airline can’t buy an airframe from Boeing, but insist that it has avionics from Airbus. The same is true for cars' sub-systems and software.

Tight coupling or vertical integration between different subsystems can enable better overall efficiency, or more fluid consumer experience - but at the cost of creating "islands". Sometimes that's a problem, but sometimes it's actually an advantage.

Well-known examples of interoperability in a narrow market subset can obscure broader use of proprietary systems in a wider domain. Most voice-related applications, beyond traditional "phone calls", do not interoperate by default. You could probably connect a podcast platform to a karaoke app, home voice assistant and a critical-communications push-to-talk system.... but why would you? (This is one reason why I always take care to never treat "voice" and "telephony" synonymously).

Hybrid, competitive markets are optimal

So there is value in interoperable systems, and also in proprietary alternatives and niches. Some sectors gravitate towards openness, such as federation between different email systems. Others may create de-facto proprietary appoaches - which might risk harmful monopolies, or which may be transferred to become open standards (for instance, Adobe's PDF document format).

And even if something is based on theoretically interoperable underpinnings, it might still not interoperate in practice. Most enterprise Private 4G and 5G networks are not connected to public mobile networks, even though they use the same standards.


Interoperability can be both a positive and negative for security. Open and published interfaces can be scrutinised for vulnerabilities, and third-parties can test anything that can be attached to something else. Yet closed systems have fewer entry points – the “attack surface” may be smaller. Having a private technology for a specific purpose – from a military communications infrastructure to a multiplayer gaming network – may make commercial or strategic sense.

In many all areas of technology, we see a natural pendulum swing between openness and proprietary. From open flexibility to closed-system optimisation, and back again. Often there are multiple layers of technology, where the pendulum swings with a different cadence for each. Software-isation of many hardware products means a given system might employ multiple layers at the same time.

 Consider this (incomplete and sometimes overlapping) set of scenarios for interoperability:

  • Between products: A device needs to be able to connect to a network, using the right radio frequencies and protocols. Or an electrical plug needs to fit into a standardised socket.
  • Within products or solutions (between components): A product or service can be considered to be just a collection of sub-systems. A computer might be able to support different suppliers’ memory chips or disks, using the same sockets. A browser could support multiple ad-blockers. A telco’s virtualised network could support different vendors for certain functions.
  • Application-to-application / service-to-service: An application can link to, integrate or federate with another - for instance a reader could share this article on their Twitter feed, or mobile user can roam onto another network, or a bank can share data access with an accounting tool.
  • Data portability: Data formats can be common from one system to another, so users can own and move their "state" data and history. This could range from a porting a phone number, to moving uploaded photos from one social platform to another.

There’s also a large and diverse industry dedicated to gluing together things which are not directly interoperable – and acting as important boundaries to enforce security, charging or other functions. Session Border Controllers link different voice systems, with transcoders to translate between different codecs. Gateways link Wi-Fi or Bluetooth IoT devices to fixed or wireless broadband backhaul. Connectors enable different software platforms to work together. Mapping functions will eventually allow 5G network slicing to work across core, transport and radio domains, abstracting the complexities at the boundaries.

Added to this is the entire sphere of systems integration – the practice of connecting disparate systems and components together, to create solutions. While interoperability helps SIs in some ways, it also commoditises some of their business.

Coexistence vs. interoperation

Yet another option for non-interoperable systems is rules for how they can coexist, without damaging each other’s operation. This is seen in unlicensed or shared wireless spectrum bands, to avoid “tragedies of the commons” where interference would jam all the disparate systems. Even licensed bands can be "technology neutral".

Analogous approaches enable the safe coexistence of different types of road users on the same highway - or in the voice/video arena, technologies such as WebRTC which embed "codec negotiation" procedures into the standards.

Arguably, improving software techniques, automation, containerisation and AI will make such interworking and coexistence approaches even easier in future. Such kludginess might not please engineering purists who value “elegance”, but that’s not the way the world works – and certainly shouldn’t be how it’s regulated.

In a healthy and competitive market, customers should be able to choose between open and closed options, understanding the various trade-offs involved, yet be protected from abusive anti-competitive power.

A great example of consumer gains and "generativity" in innovation is that of the Internet itself, which works alongside walled-garden, telco or private-network alternatives to access content and applications.

Customers can have the best of both worlds - accelerated, because of the competitive tensions involved. The only risk is that of monopolies or oligopolies, which requires oversight.

Where does government & regulatory policy fit in this?

This highlights an important and central point: the role of government, and its attitude to technology standards, interoperability and openness. This topic is exemplified by various recent initiatives, ranging from enthusiasm around Open RAN for 5G in the US, UK and elsewhere, to the EU’s growing attempts to force Internet platform businesses to interoperate and enable portability of data or content, as part of its Digital Services Act.

My view is that governments should, in general, let technology markets, vendors and suppliers make their own choices.

It is reasonable that governments often want to frame regulation in ways to protect citizens from monopolists, or risks of harm such as cybersecurity. In general, competition rules are developed across industries, without specific rules about products, unless there is unfair vertical integration and cross-subsidy.

Governments can certainly choose to adopt or even incentivise interoperability for various reasons – but they should not enshrine it in laws as mandatory. If you're a believer in interventionist policies, then incentivising market changes that favour national champions, foster inward investment and increase opportunities can make sense - although others will clearly differ.

(Personally, I think major tranches of intervention and state-aid should only apply to game-changers with huge investment needs - so perhaps for carbon capture technology, or hydrogen-powered aviation).

Open RAN may be incentivised, not mandated

A particular area of focus by many in telecoms is around open radio networks. The O-RAN Alliance and the TIP OpenRan project are at the forefront, with many genuinely impressive innovations and evolutions occurring. Rakuten's deployment is proving to be a beacon - at least for greenfield networks - while others such as Vodafone are using this architectural philosophy for rural coverage improvements.

Governments are increasingly involved as well - seeing a possible way to meet voters' desires for better/cheaper coverage, while also offsetting perceived risks from concentrations of power in a few large integrated vendors. This latter issue has been pushed further into the limelight by Huawei's fall from favour in a number of countries, which then see a challenge from a smaller number of alternative providers - Nokia, Ericsson and in some cases Samsung and NEC or niche providers.

This combination of factors then gets further conflated with industrial policy goals. For instance, if a country is good at creating software but not manufacturing radios, then Open RAN is an opportunity, that might merit some form of R&D stimulus, government-funded testbeds and so on.

So I can see some arguments for incentives - but I would be very wary of a step to enshrine any specific interop requirements into law (or rules for licenses), or for large-scale subsidies or plans for government-run national infrastructure. The world has largely moved to "tech neutral" approaches in areas such as spectrum awards. In the past, governments would mandate certain technologies for certain bands - but that is now generally frowned upon.

No, message apps should not interoperate

Another classic example of undesirable "forced interoperability" is in messaging applications. I've often heard many in the telecoms industry assert that it would be much better if WhatsApp, iMessage, Telegram, Snap - and of course the mobile industry's own useless RCS standard - could interconnect. Recently, some government and lobbying groups have suggested much the same, especially in Brussels.

Yet this would instantly hobble the best and most unique features of each - how would ephemeral (disappearing) messages work on systems that keep them stored perpetually? How would an encrypted platform interoperate with a non-encrypted platform? How could an invite/accept contact system interwork with a permissive any-to-any platform? How would a phone-number identity system work with a screen-name one?

... and that's before the real unintended consequences kick in, when people realise that their LinkedIn messages now interoperate with Tinder, corporate Slack and telemedicine messaging functions.

That doesn't mean there's never a reason to interoperate between message systems. In particular, if there's an acquisition it can be useful and imporant - imagine if Zoom and Slack merged, for instance. Or a gaming platform's messaging might want users to send invitations on social media. I could see some circumstances (for business) where it might be helpful linking Twitter and LinkedIn - but also others where it would be a disaster (I'm looking at you, Sales Navigator spamming tools).

So again - interoperability should be an option. Not a default. And in this case, I see zero reasons for governments to incentivise.

Conclusion

Interoperability between technology solutions or sub-systems should be possible - but it should not be assumed as a default, nor legislated in areas with high levels of innovation. It risks creating lowest-common denominators which do not align with users' needs or behaviours. Vertical integration often brings benefits, and as long as the upsides and downsides are transparent, users can make informed trade-offs and choices.

Lock-in effects can occur in both interoperable and proprietary systems. I'll be writing more about the concept of path dependence in future.

Regulating or mandating interoperability risks various harms - not just a reduction in innovation and differentiation, but also unexpected and unintended consequences. Many cite the European standardisation of GSM 2G/3G mobile networks as a triumph - yet the US, Korea, Japan, China and others allowed a mix of GSM, CDMA and local oddities such as iDen, WiBro and PHS. No prizes for guessing which parts of the world now lead in 5G, although correlation doesn't necessarily imply causation here.

There's also a big risk from setting precedents that could lead to unintended consequences. Perhaps car manufacturers would be next in line to be forced to have open interfaces for all the electronic systems, impacting many automakers' potential revenues. Politicians need to think more broadly. As a general rule, if someone uses the obsolete term "digital" in the context of interop, they're not thinking much at all.

I've written before about the possible risks to telcos from the very "platform neutrality" concept that many have campaigned for. Do they imagine regulators wouldn't notice that many have their own ambitions to be platform providers too?

In my view, an ideal market is made up of a competitive mix of interoperable and proprietary options. As long as abuses are policed effectively, customers should be able to make their own trade-offs - and their own mistakes.



As always - please comment and discuss this. I'll participate in the discussions as far as possible. If you've found this thought-provoking, please like and share on LinkedIn, Twitter and beyond. And get in touch if I can help you with internal advisory work, or external communications or speaking / keynote needs.

Note: this post was first published via my LinkedIn Newsletter. Please subscribe (here) & also join the comment & discussion thread on LI

#5G #openran #regulation #telecom #mobile #interoperability #competition #messaging #voice #innovation


Monday, November 07, 2016

Why Twitter risks a similar fate as BlackBerry

Twitter's woes are well-known. Its user-base has been stagnating, it's been looking to be acquired, but nobody has stepped up - apparently Google, Microsoft, Facebook, Salesforce and others have looked but walked past. (Personally I'm quite glad - I'd be very upset if either Google or MS bought Twitter as they own this blog's platform and my LinkedIn account respectively, and I don't want any further consolidation of my online presence).
 
Other companies in the "social", "messaging" and "information flow" spaces are out-stripping it in growth and coolness - for example, SnapChat for consumers, with the addition of broadcast media-type streams from celebrities or TV channels.

But I think one important comparison and lesson from history hasn't been well-described: Twitter has some of the characteristics of BlackBerry, c2012-13. In particular, it's very hard to continue growth when your company has very disparate groups of users and use-cases, especially split between consumers and businesses.

BlackBerry had a whole range of tensions stemming from keeping two main groups happy:
  • Businesses and government users who wanted secure email, plus some optimised Internet access and maybe a few serious productivity/enterprise mobility apps.
  • Teenagers and young consumers, who wanted BlackBerry Messenger (BBM), unfettered Internet access and a wide range of apps from games to social. This was especially true outside the US, where younger prepay customers had to pay per-SMS rather than getting plans/bundles. It also had a separate PIN identity, which appealed where people didn't want to give out a phone number, eg Middle East.
  • (Note: both groups liked the keyboard)
The tensions here were very hard to reconcile. One group was interested in security, integration with corporate IT infrastructure and (hopefully) enterprise apps. The other wanted cheaper / cooler devices, support for social networking, and messaging that evolved to compete with Whatsapp and its peers with emoji and stickers etc. 

The consumer team was competing (fruitlessly) against Apple's app support and brand, as well as Android's plummetting device margins. The enterprise team needed systems integration support, and was working against the BYOD tide as employees demanded to be allowed to use iPhones. Microsoft was also spending huge sums to become the #3.

I see something similar as a risk for Twitter. It too has multiple constituencies:
  • Consumers are using Twitter to update friends, cross-post pictures from Instagram, follow sport or celebrities or politics, watch realtime news events unfold - and perhaps engage in group activities from finding food trucks to becoming involved in protest movements.
  • Brands are using Twitter for some forms of social CRM and advertising - perhaps informing people about airline delays, or fielding complaints and customer-service questions.
  • Business users look at Twitter as a discussion platform, a way to promote company news or events, or share news items and analysis. 
I fall into this last category of business users. I don't really use @disruptivedean for personal stuff, although occasionally I'll use my follower numbers as a "do you know who I am?" blunt-instrument if I want to make a point, or complain about something (sorry about that!) as I suspect it makes me appear more "influential" and prioritised for action, than a random anonymous egg account.

But that doesn't stop me getting irrelevant notifications like this, from the new Twitter Highlights service:


 I also have screen real-estate wasted with the pointless "explore" tab, mostly giving me suggestions about sports I never watch or as right now - and I'm not making this up - "When Justin Beiber plays at your pub" and "A baby iguana chased by snakes has nation in a frenzy".



Now I recognise that other people are fascinated by this stuff. But the ongoing drift of Twitter to try to compete with SnapChat, Buzzfeed on Facebook and assorted news/media sites detracts from my (and many of my contacts') use-cases. I also need to try to keep as much of Twitter's curation algorithms away from me as possible - I want a raw feed, not what it *thinks* I want to see first, and I don't want mentions or retweets to be filtered.

Personally I try to firewall my personal social stuff (Facebook, Instagram, in the past SnapChat & I might try again) from my business life (Twitter, LinkedIn, this blog, maybe Slack in future). A couple of communications apps like Whatsapp and Skype cross the boundary, but I view Twitter as an important part of my B2B interaction. I don't want to see it getting too consumerised. Incidentally, Twitter makes some money out of me too - I sometimes pay for advertising, for example if I publish a report. (Blatant plug: buy my eSIM study! link)

So the question I have is how Twitter manages to reconcile its B2B, B2C [CRM], B2C [Media] & C2C uses without alienating any of its constituencies. Based on BlackBerry's experiences, I think it's going to struggle - unless perhaps it positions itself more as a platform, or gives users much better filtering tools.
 
Some people may also recall that I used to run a paid (locked) Twitter feed called DApremium (link) about 4-5 years ago. It was a nice idea and generated some revenues for me, but interaction like retweets and multi-party debates was hard because the tweets were protected. I'd definitely be interested in mechanisms to do something similar in future - and would happily do a rev-share with Twitter if it was well-designed.

 
Meanwhile, I'm definitely interested in other options in case Twitter decides against business users as a strategically important group. I am increasingly getting more followers on LinkedIn (it distinguishes contacts from followers if you post articles - some people don't realise), and it's a pretty good platform for discussion in comments. I'm open to other suggestions too. Meanwhile, if you're not already following me, I'm @disruptivedean for now at least! (link) as well as here on LinkedIn.